Hot Spot Analysis|Isn’t the online manufacturing industry pure?

In more than ten years, the manufacturing and Internet industries have gradually begun to become "in harmony with each other" from a state of "well water does not interfere with river water". The place for interaction is in the area of ​​small commodities and small equipment. The rise of online transactions has subverted traditional consumption models. The low cost of small commodities and small equipment makes them more acceptable to buyers in online transactions. The interaction between the manufacturing industry and the Internet industry is also gradually deepening in C2C (consumers selling to each other), B2C (business-to-customer e-commerce activities), and B2B (business-to-business e-commerce activities).

Now, the Internet platform has become an important way for manufacturing companies to expand their markets. More and more manufacturing company owners recognize the market opportunities brought by the Internet, but they only stop there. More manufacturing companies still prefer the traditional model when the market is good. The role of the Internet seems to be just a fashionable market supplement. But this situation is also gradually unraveling. The recent epidemic has brought more thinking to manufacturing companies.

In this epidemic, companies that are personnel-intensive and use more traditional management methods have been hit harder. The traditional production method makes it unsustainable when employees find it difficult to return to work; the traditional management model reduces the operational efficiency and information sensitivity of such enterprises when offline communication is poor. An article I read on the Internet - "Five Possible Changes in Made in China After the Epidemic" - has views on the development of the Internet industry and manufacturing that coincide with the author's.

It is mentioned in "Five Possible Changes in Made in China After the Epidemic" that the speed of industrial Internet practice will accelerate after the epidemic. Because the shortcomings of the traditional production and operation model are beginning to be exposed - "The traditional management method is to use more workers in the workshop. The supply chain, operation platform, and marketing system still rely on traditional on-site and offline manpower for processing. The entire value chain It is basically manual and requires on-site operations, resulting in high overall operating costs. Under special circumstances, this situation also reduces the efficiency and flexibility of the entire operation. ”

　Article. It was also proposed that when the shortcomings of the enterprise model are exposed, more enterprises will begin to see "fasterThe advantages of the Industrial Internet, which include speed, more flexibility, lower overall costs, lighter total assets, and more effective ability to face various market conditions and emergencies, may usher in a new era for "Made in China" "The climax of the wave of industrial Internet implementation." In the author's opinion, this trend is unstoppable, but there are still some hindering factors, such as long-term concepts and instinctive resistance to unfamiliar things. Take the machine tool industry that the author is familiar with as an example. The author communicated with some people in the industry and found that they are worried about the integration with the Internet, fearing that it will shift the focus of industry development and become less "pure".

　They are not interested in machine tools. They have a deeper understanding of the current situation of the industry such as "big but not strong", "serious homogeneity", and "lack of core creativity", so they are more inclined to the development model of "focusing on making good products and developing internal skills". It is believed that the main reason why enterprises in the industry lack competitiveness compared with foreign enterprises is that their products are not strong, so they need to be more down-to-earth. This idea itself is not problematic, but it has also led some people in the industry to be overly "pragmatic" and treat the Internet as such. All related products are labeled as "not doing business properly". In fact, the two are completely complementary and mutually reinforcing, and do not affect the development intention of the manufacturing enterprise. On the contrary, if the two are properly combined, they will achieve an even more powerful effect.

Now, the "new infrastructure" represented by 5G infrastructure, UHV, intercity high-speed railway and urban rail transit, new energy vehicle charging piles, big data centers, artificial intelligence, and industrial Internet "The rise of " has brought new possibilities to the development of the manufacturing industry. We have reason to believe that this will also promote a deeper integration of the manufacturing industry and the Internet industry.

　(Original title: Isn’t the online manufacturing industry pure? )