When sports are more than just sports, their meaning will become more profound . This time, on the 100th anniversary of the May 4th Movement, Juncheng Ceramics launched the first running festival in the ceramics industry, taking the lead in trying the crossover between ceramic tiles and running, and successfully created a cross-border marketing model in the ceramics industry. It has become a benchmark commemorative event and is the inheritance and continuation of sportsmanship and positive energy by Juncheng Ceramics.
In order to commemorate the 100th anniversary of the May 4th Movement and create powerful cross-border marketing, Starting the first battle of rejuvenation marketing for the Juncheng Ceramics brand, on May 4th, the first running festival in the building ceramics industry hosted by Juncheng Ceramics officially opened. On the day of the event, authoritative media, guests from inside and outside the industry, and the youth marketing team of Juncheng Ceramics made a stunning appearance at the Huaxia International Convention and Exhibition Center and started with a shocking start. This unique and dynamic brand and team release their vitality in passionate running and win countless fans!
▲Jun Cheng The ceramic marketing team takes a group photo with the energy inside the authoritative media headquarters building
Over the years, Juncheng Ceramics has steadily cultivated the market and rejuvenated its brand. As the main strategy, it deeply cultivates the field of young consumers, seizes the market of young people in multiple dimensions, and establishes a strong IP for young personalized brands, which has been recognized and loved by the majority of consumers!
Before the start of the running festival, authoritative media, special guests and contestants Under the guidance of Mr. Xie Guangda, manager of the product department of Juncheng Ceramics, we visited the new headquarters building of Juncheng Ceramics. It is reported that the new headquarters building of Juncheng Ceramics won the "Best Ceramic Headquarters Exhibition Hall of the Year (Gold Award)" as soon as it was launched, and at the scene, it was unique and ingenious. The products and fashionable exhibition hall attract countless eyes at once!
▲Brand General Assistant Xie Wenpu and product manager Xie Guangda led the media and guests to visit the Juncheng Ceramics headquarters building
With the advancement and deepening of the rejuvenation strategy, cross-border marketing has become the top priority for the future development of Juncheng Ceramics. During the opening ceremony, Cai Zhenguang, general manager of the Juncheng Ceramics brand, addressed the media and guests at the scene They shared: Juncheng Ceramics has been adhering to the spirit of craftsmanship since its establishment in 2006. It is also one of the most influential and powerful large-scale ceramic companies in China. At the beginning of 2016, Juncheng Ceramics joined hands with superstar Liu Yan as the brand spokesperson. While insisting on making every tile good, we are committed to making the good reputation of "good tiles, made by Juncheng" penetrate into thousands of households. Mr. Cai also expressed that he hopes that through this running festival, Juncheng Ceramics will start the first battle of youthful sports marketing. Deliver the spirit and positive energy of Juncheng to thousands of households!
▲Jun Cheng Mr. Cai Zhenguang, general manager of the ceramic brand, delivered a speech at the opening ceremony!
During the competition, the Juncheng Ceramics marketing team performed aerobics with a youthful attitude The performance kicked off a dynamic prelude and became a beautiful scenery in the venue! As the starting whistle sounded, the Juncheng Ceramics marketing team cooperated tacitly with the guests and friends. The momentum of an arrow that was bound to win showed the grace of the athletes and brought the game to a climax. Finally, Mr. Cai Zhenguang, General Manager of Juncheng Ceramics Brand, personally presented awards to the champion, second and third place, bringing a wonderful and successful conclusion to this Running Festival!
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▲Building Pottery A snapshot of the industry’s first running festival
▲Brand General Manager Cai Zhenguang took a group photo with the first, second and third placers to present awards to guests
When sports are more than just sports, their meaning will become more profound . This time, Juncheng Ceramics launched the first Running Festival in the ceramics industry on the 100th anniversary of the May 4th Movement, taking the lead in the industry to try the crossover between ceramic tiles and running.It has successfully created a cross-border marketing model in the construction and ceramics industry. It has not only become a benchmark commemorative event, but also the inheritance and continuation of sportsmanship and positive energy by Juncheng Ceramics.
▲Building Pottery The industry's first running festival, contestants and guests took photos
The future is promising, and we have reason to believe that Juncheng Ceramics will continue to Concentrate resource advantages, strengthen product research and development and innovation, use sports marketing as an important channel for brand strategy upgrade, deepen the strategic layout of brand marketing, and become an industry benchmark!
(Photo and text source: Enterprise)
