China Ceramics Network NewsOn June 5, Foshan Xiangda Enterprise’s 2019 Sales Elite First Season Quarterly Summary Conference and Team Building Activity went smoothly hold. Managing Director Su Guangnian, General Manager of the First Marketing Center Ou Jintong, General Manager of the Second Marketing Center Qiu Guosheng, heads of departments/brands and all employees of the marketing system attended the event.
▲Conference site
Summary and planning, working together to achieve quarterly goals
Conducting a quarterly summary of the first season plays a vital role in arranging work for the second season. The summary meeting was chaired by Yang Junhong, Assistant to the General Manager Office. At the meeting, Yang Zhu announced the performance of each brand/department in the first season (March to May) and May, and conducted data analysis on the sales of each category of products.
The heads of each brand/department summarized the main work of the brand/department in the first season, and analyzed the sales situation. At the same time, they reviewed skills improvement, product Some feasible suggestions and opinions were put forward in terms of production scheduling and cargo shipment. Based on the current work, sum up experience and discover deficiencies to lay a solid foundation for the smooth development of subsequent business work.
▲Qiu Guosheng, General Manager of the Second Marketing Center
Qiu Guosheng, general manager of the Second Marketing Center, first proposedSome problems discovered during the early market visits. Mr. Qiu pointed out that salespeople are the link and the bridge of communication between the company and dealers. Sales personnel must be good conveyors of company information. For example, our assistance plan must be communicated to customers in a timely and thorough manner. The company Personalized assistance will be implemented according to customers' own needs to better adapt to the current market environment.
Secondly, we must be a good feedback provider on dealer issues. Those who cannot be solved by salesmen include brand CEOs and company management. There are always solutions to problems, and only timely feedback is required. Only by effectively helping customers solve their problems can we maintain customer relationships.
To improve service awareness, salespeople should not just stay at the level of urging orders and shipments. They must know what the customers' main business channels are and learn more about how dealers' stores operate. ? How is the team building? How about the store decoration? Is the product application in place? The details are not tracked properly, etc.
▲Ou Jintong, General Manager of the First Marketing Center
Ou Jintong, general manager of the First Marketing Center, summarized and analyzed the work of the first department in the previous stage and made key arrangements for the next stage of work. He pointed out that in terms of product development, it plans to develop new cascade bricks that meet current market demand and a variety of independent designs and colors to further enrich the product structure and enhance market competitiveness.
In terms of personnel arrangements, we will mainly focus on split cascade bricks and intensively arrange special personnel to travel to key regional markets; in terms of management, we will strengthen internal management, clarify the division of labor, and ensure that all aspects of the department are Work proceeds smoothly and orderly. The district general manager specifically pointed out that due to the influence of the market environment, similar products in various production areas have fluctuated greatly, and there is an urgent need to add new designs and colors to polished glazed step tiles in order to further consolidate and enhance market share.
▲Managing Director Su Guangnian
Managing Director Su Guangnian said in his concluding speech that although the performance in May was not a big breakthrough compared with our previous results, in the context of the overall sluggish market environment, It is not easy to maintain stable performance, which is inseparable from everyone's efforts. President Su also fully affirmed everyone's overall performance in the first season, and also pointed out the shortcomings.
In terms of products, it is necessary to increase the promotion of large-format products and increase the sample distribution rate. Mr. Su specifically pointed out that 800×1200mm is a unique specification product developed by our company. The effect of stickers is more intuitive and better than pictures. This was obvious to everyone during the factory visit on the 11th of last month. Instead of sending pictures to customers, it is better to let customers put them on the boards directly.
In terms of communication, dealers know the local market conditions best. They usually chat with dealers about market conditions and listen to the voice of the terminal. It is very important for dealers to Problems reported must be reported promptly and proactively, and the company will definitely find ways to solve them; communication within the company also needs to be strengthened. If the company wants to develop, it needs advice from many parties. As long as it is beneficial to the development of the company, everyone is welcome to put forward it.
Independent designs: Each brand launches independent designs based on its own brand positioning and sales philosophy. For precise customer positioning, branding operations are of great significance. If the independent designs are in color, line If adjustments need to be made in other aspects, each brand must communicate with relevant departments in a timely manner to ensure that production schedules are not affected.
Recognition and motivation, role models drive all employees to move forward
The development of an enterprise cannot be separated from the efforts of every employee. At the summary meeting, outstanding teams and individuals with outstanding performance in the first season were commended and rewarded.
▲Building expert
▲First, second and third place in sales
Passion and food, team building activities enrich corporate culture
At work, work hard and be full of abilities; in leisure time, share delicious food and enhance feelings. After the summary meeting, all members moved to the Huaxia Garden and participated in a unique barbecue party.
Life is endless and struggle is endless! Xiangda Enterprise people who have the courage to fight will always maintain high morale and passion, forge ahead in innovation and development, and serve the majority of dealers and consumers Provide more cost-effective products and quality services to create the “most cost-effective consumer"Consumer Brand" unremitting efforts!
Contributed by: Wu Haixia
