China Ceramics Network News On September 26, the "Artistic Concept" Master Design Salon·Hefei Station hosted by Oceano Ceramics came to a successful conclusion. Li Dongcan and other industry celebrities were specially invited to attend the salon. It attracted hundreds of designers to participate and caused a huge response in the local design circle.
"Artistic Concept" Design Salon·Hefei Station Site
In order to deeply understand the value and significance of the "artistic conception" design salon and interpret the development trends of the industry, we specially interviewed Ms. Wang Kunmei, general manager of Hefei Oceano Ceramics.
Wang Kunmei, General Manager of Hefei Oceano Ceramics
“What is your original intention of holding an artistic conception design salon?”
Wang Kunmei: Ceramic tiles are semi-finished products and require professional design and processing to achieve perfect results. On the one hand, the designer salon can convey the concept of the Oceano brand to designers, and more Designers can learn more through master sharing sessions, gain a comprehensive understanding, and make better use of Oceano products.
"Artistic Concept" Design Salon·Hefei Station Site
“What value do you think design has to the home furnishing market?”
Wang Kunmei:Nowadays, whether it is home building materials or decoration companies in Hefei, they are generally facing problems such as low or even negative growth, declining customer transaction rates, and skyrocketing customer signing costs. As competition becomes more intense, Getting more and more intense, customer consumption is becoming more and more rational. Our merchants need to start more from the needs of customers and truly launch products and services that meet the needs of the market. Nowadays, customers’ concept of home is becoming more and more personalized and customized. Designers are the ones who will The best choice to express the perfect ideal home in the customer's mind.
Hefei Oceano International Fashion Museum store real scene
“Based on your many years of experience in the industry, what problems do you think exist in the local construction and ceramics industry?”
Wang Kunmei: Thanks to the rapid development in recent years, Hefei has expanded rapidly, and the number of customers who just need decoration has increased linearly, and a large number of brand stores have been born during the growth period. As the current market weakens and the proportion of finely decorated houses increases, a large number of ceramic brands have fallen into the quagmire of low growth or even losses. In recent years, many brands have withdrawn stores or even directly withdrawn from the Hefei market.
The intensified competition has led to many ceramic tile brands to engage in price wars, hoping to obtain customers through low prices. However, low prices often bring low quality, and low prices are often obtained at the expense of product quality and after-sales service. , it cannot last long. The current market has entered a reshuffle stage. Shoddy, low-price and low-quality brands will gradually be eliminated. Only by insisting on increasing value can the market have a future.
“What are the advantages and disadvantages of Hefei Oceano in local competition? How will it develop in the future?”
Wang Kunmei:The local ceramic tile industry in Hefei is very competitive and is mainly divided into two categories. One is focusing on retail brands, such as Marco Polo, Nobel, Dongpeng, etc., and the other is focusing on channels. Brands, such as Oceano, LD, Bode, etc., in terms of brand recognition, because Dongpeng, Marco Polo, etc. have been operating in Hefei for a long time and have invested heavily in advertising and marketing, so the overall brand recognition is relatively high .
At present, the owner of Hefei OushennuoTargeting the high-end market, its influence among the local designer circles is among the best, but its influence on pure consumers still has room for improvement. In the future, on the basis of good channels and brand influence, we will give full play to Oceano's own advantages in product research and development, as well as standardized high-standard services, innovative marketing and promotion, so that more customers will know and trust the Oceano brand.
(This article is provided by the enterprise)
