Since Oceano proposed the concept of smart stores, Oceano has explored from "zero" and started smart marketing. As early as the autumn of 2018, it launched smart stores characterized by professional services and efficient operations. Pilot projects have been carried out in many regions with remarkable results.
In September 2019, Oceano Smart Marketing evolved again. The new smart marketing model jointly created by creating a new industry smart marketing platform and comprehensively innovating the new ceramic tile operation model (smart store) will be based on its "small and flat" The characteristics of ", light and fast" solve the operating pain points for the terminal and bring a new consumer service experience to consumers.
Moving beyond the present, it is necessary to iterate and upgrade. Breaking through ourselves is Oceano’s requirement and goal for smart stores. Nowadays, Oceano smart stores are blooming everywhere, and it has embarked on a new ceramic retail path that is ahead of others.
“Whoever controls the Internet will control the initiative of the times”
Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has accurately grasped the general trend of the Internet era and published a series of important expositions, forming important thoughts on cyber power. The Internet is the most dynamic field of our time and the biggest variable we face. With the in-depth development of world multi-polarization, economic globalization, social informatization, and cultural diversification, the Internet will play a greater role in promoting market progress and expansion.
The cornerstone of a strong Internet nation is gradually built on the foundation of a strong Internet industry. The ultimate value of store digital transformation is to optimize products, supply chains and user shopping experience, reduce costs and increase efficiency of store operations, and fundamentally change the operating model. Substantively combine the Internet with the development of the ceramic industry and seize the opportunity. Advantages of the Information Age.
Smart marketing and market penetration go hand in hand
With the penetration of technology and capital, the market and consumers are changing accordingly, and consumer demand is upgrading and accelerating. According to the special analysis of "Insights on Online Shopping Trends of Consumers in Lower-tier Markets 2019" released by Analysys in 2019, the population of third- and fourth-tier cities and non-tier cities accounted for as high as 68.4%. The huge population base has created an unimaginable market space. The huge potential of the sinking market has also become an indisputable fact in the ceramic industry.
On one side is the increasingly popular technology era, and on the other side is the sinking market space. How to adapt to the two major needs of high intelligence and wide coverage is the key to seizing the opportunity. Therefore, Oceano focuses on the smart store strategy and adopts the 1+N store model [centered on the head office and covering the whole city with multiple branches]. The smallest community store has an area of only 50 square meters. It can accurately cover a large area through small stores. The market is lowered and covers a precise consumption circle of 5 to 10 kilometers, which greatly shortens the distance between stores and consumers. As smart stores continue to penetrate deeper into the sinking market, it means that Oceano controls the capillaries that constitute the huge market.
With its excellent strategic advantages and three-dimensional and diversified technological empowerment, it has various highlights such as small investment, large output, small decoration, low rent, and zero inventory. In just 3 months, Oceano Smart Store has repeatedly gained the attention and trust of dealers, and has also achieved an investment miracle of "signing 8 intended store partners within one hour of contract negotiation".
Oshennuo Smart Store Network Building Action Oath-taking Ceremony
This is an era of winning through smart innovation. Whoever takes the lead in technology will take the initiative in the market. It is precisely with continued investment and advanced leadership in products and marketing that the entire industry has achieved success in 2019.Although the industrial market is bleak, Oceano's sales data are very dazzling. In the future, with the strong offensive of Oceano smart stores, it is bound to shine in the spotlight.
(This article is provided by the enterprise)
