On the afternoon of the opening day on June 26, group leaders, representatives of Anhua Sanitary Ware Division and dealers from all over the country who participated in the opening ceremony held a forum with the theme of "Channel Fission and Flagship Launch". The forum mainly focused on in-depth discussions on topics such as new products, new images, new channels, and development directions in the second half of 2020.
Channel fission, flagship set sail | 2020 Anhua Sanitary Ware Xi'an Forum was grandly held
Forum event site
The meeting kicked off with an important speech by Mr. Wen Zunhua, general manager of Anhua Sanitary Ware Division. Mr. Wen made a detailed analysis of the competitive landscape of the industry in the first half of the year and provided the development direction for Anhua Sanitary Ware's strategic landscape in the second half of the year. At the meeting, Mr. Wen mentioned "struggle for the rise of Anwar" and reminded Anwar people to keep in mind the spirit of "safeguard the world and glorify China" in the days to come and continue to strive. We firmly believe that Anwar Sanitary Ware will surely achieve success in 2020. Move forward bravely and create brilliance!
Mr. Wen Zunhua, General Manager of Anhua Sanitary Ware Division
Then, Mr. Xu Meijian, director of Anhua Bathroom R&D Center, shockingly released the new bathroom product plan for 2021. The release of the new product plan fully reflects the ingenuity of Anhua Bathroom in product innovation. New products are the source of power for enterprise development and can improve the product competitiveness of dealer partners in the market!
Mr. Xu Meijian, Director of Anhua Bathroom R&D Center
Subsequently, Mr. Xiao Li, Director of North District of Anhua Bathroom Display, elaborated on the display standards and key points of the V10 flagship store at the meeting, and in order to promote the improvement of consumer experience, he gave an all-round view of the "six-sleep system" Construction has carried out relevant demonstrations to provide customers with better image support, and also let more dealer friends realize that opening a big store and opening a good store is the key to opening a big store.Kingly way.
Mr. Xiao Li, North District Director of Anhua Bathroom Display
In the future, those who win the channels will win the world! As finely decorated houses become more and more common, engineering channels account for an ever-increasing share of sales. Subsequently, Mr. Wang Yi, Director of Anhua Sanitary Ware Products, gave a comprehensive explanation on the construction of engineering channels. At the same time, he also demonstrated the strength of Anhua Sanitary Ware engineering through some cooperative companies in the engineering channel, which also inspired us to continue to work hard. Anhua Sanitary Ware will It will definitely create greater glory again.
Mr. Wang Yi, Product Director of Anhua Sanitary Ware
Next, Ms. Cui Ying, Director of Anhua Sanitary Ware Marketing Department, gave an important speech on marketing power at the meeting. "Strong marketing means strong sales, and strong sales means strong brand." Today is the era of marketing and the era of traffic. We must seize the trends of the times and marketing trends, continue to innovate and practice, promote sales growth and enhance brand strength.
Ms. Cui Ying, Director of Anhua Bathroom Marketing Department
Following this, Mr. Ji Wenlong of the Henan Operation Center shared the current overview of the operation center. Mr. Ji pointed out that the Henan Operation Center has been continuously optimizing its organizational structure, adhering to the path of multi-channel common development with retail as the core, and working hard to build the No. 1 brand in Henan from a young team to innovative concepts.
Mr. Ji Wenlong, General Manager of Henan Operation Center
At the end of the forum, the host Mr. Tian from Xi'an, Mr. Lu, the deputy general manager of the group, and Mr. Xie, the general manager of the group, gave a high-level summary of the "Channel Fission Flagship Set Sail" meeting. Mr. Tian is very grateful to the headquarters and the leaders for their support to Xi’an. He also pointed out that Xi'an Anhua will continue to follow the footsteps of the headquarters, continue to innovate in marketing, and strive to continuously create new brilliance.
AnwarMr. Tian Qiang, general manager of Xi'an Bathroom Marketing Center
Through the analysis of the sanitary ware market, Mr. Lu of the Group put forward higher requirements for dealer friends. It summarizes the problems that existed in the past, encourages dealers to do good management, and strive to achieve the strategic goals of sustainable development.
Mr. Lu Jinhui, Deputy General Manager of the Group
Mr. The brand forest will not fall.
Mr. Xie Yuerong, Chairman and General Manager of the Group
Looking back, in the past six months, the market has survived the severe winter; in the future, I believe that Anhua Sanitary Ware will go all out to grow against the trend, build the Anhua dream together, and create a new chapter together!
(This article is provided by the enterprise)
