Text/Yang Xiangxiang
As a ceramic tile brand with clear positioning and unique style, Lijia Ceramics, founded in 2004, has been developing with great concentration for 16 years, constantly innovating and making breakthroughs. In terms of brand management A set of unique concepts has been formed that "emphasis on design, solid brand genes, and good management of relationships with dealers".
What is unique about this concept? Recently, through an interview with Pan Jingwei, general manager of Lijia Ceramics Brand, China Ceramics Network found the answer.
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Manage brand culture and focus on product design
Focus on original design, not only to shape and enhance the brand through product iteration, but also to find a balance between establishment and destruction, and to find the brand's own positioning and foothold Dot. Innovation is an important way for countries, enterprises and individuals to survive and develop. Today, no matter which industry is talking about innovation.
"Ceramics is the same as the customization industry. Design is very important for ceramic tiles." Pan Jingwei said. In the market trend, every brand is constantly making adjustments to cater to market demand. In the process of catching up with the consumption trend, how to make differentiation is the key to victory. The first source of differentiation is innovation in product design. Product upgrading is inevitable for brand development. Making differences and doing Only by coming up with new ideas can you stay out of the cliché; The second is to grasp the brand positioning and integrate the brand gene and cultural heritage into the product, gene is The brand label is the most distinctive highlight. The RDR rock slabs, Jimei large slabs, full-body marble tiles, Zhenshi ceramic tiles, Pandora series, and Mei series soft light tiles launched by Li Home Ceramics are all very distinctive and create their own unique beauty.
At the same time, Pan Jingwei mentioned that in recent years, consumer propositions have become more and more obvious, and home customization has become a trend. Li Home Ceramics will also make efforts in the direction of customization in the future. "Brand differentiation is the key to winning the market."
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Empowering terminals makes it easy for dealers to do business
There is a key factor in brand development and management, that is, dealers. Dealers often affect product sales and the brand's external image, especially in the ceramic tile industry. Therefore, managing a good relationship with dealers is an important step in brand development. Pan Jingwei said: "Our brand mission of Li Home Furnishing is to make it easy for dealers to do business."
Lee Home Ceramics has always focused on supporting terminals and has done a good job in attracting and supporting business. Times are changing, consumers are changing, and terminal marketing is in urgent need of new ideas. Facing the changes in the new era, Li Home Ceramics not only improves its brand, products and channels, but also upgrades its marketing based on performance breakthroughs to better serve terminals and the market.
On the afternoon of September 8, the launch meeting of the 2020 Lijia Ceramics Start a Prairie Fire Action with the theme of "Empowering Terminals to Break Through" was successfully held in the live broadcast room of the Lijia Ceramics headquarters. Through online live broadcast, Lijia Ceramics across the country People at home feel empowered, belonging and confident.
In addition, on August 24, "Jimei Design Enjoyment" was launched in Yichang Li Home Ceramics·Jimei Art Villa Hall, attracting the participation of a number of senior designers and elites from well-known decoration companies, and also enhancing the brand's presence in the industry. Local popularity and influence. Pan Jingwei revealed that the "Jimei Design Experience" will also be launched in Lijia Ceramics and Jimei Art Villas in various places, playing a role in developing and maintaining designer channels for local dealers.
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Full of honors, winning double awards in 2020
After 16 years of dedicated development, Lijia Ceramics has received numerous honors. For example, it has won many awards such as "2018 Home Green Environmental Protection Recommended Brand", "CCTV 2019 Cooperation Brand", "Green Building Materials Evaluation Label Certificate" and "Top Ten Ceramic Tile Brands". It has won the "Guangdong Province Contract-abiding and Valuing" award for 16 consecutive years. Credit Enterprise" title.
In the selection of the 2020 "Top Ten Brands of Building Sanitary Ceramics" sponsored by the China Architectural Decoration Association, hosted by the Material Application Branch of the China Architectural Decoration Association and China Ceramics Network, < strong>Lee Home Ceramics won two awards: "First-line Ceramic Brand" and "Top Ten Modern Tile Brands".
The "Top Ten Brands of Building and Sanitary Ceramics" has gone through ten years so far, witnessing the prosperity and development of the ceramics industry in the past ten years. During the online public voting stage of this selection, China Ceramics Network’s official website’s daily average IP and official WeChat account increased by 45,000+ fans, 2.3 million+ votes, and 3.63 million+ brand exposures, which has had a huge impact on the ceramic industry. After a fair and strict selection, Lee Home Ceramics stood out and became the big winner of double awards.
Lee Home Ceramic Tile won the title of "Top Ten Ceramic Brands" and "Top Ten Modern Tiles" Brand" two major awards
“Lee Home Ceramics has a 16-year development history and has a good brand gene. However, in the original stock market, now we need to make differentiation, such as showing in the terminal exhibition hall, becoming a small and beautiful brand, and looking for the third Two growth points. Now the market has trended - Consumption proposition has forced the brand to move forward, and Li Home Ceramics will change lanes and overtake, leadingDevelop rapidly with dealers. " Pan Jingwei said with confidence.
Author: Yang Xiangxiang
