On December 6, Asia’s premier design industry event-Guangzhou Design Week (2020) came to a successful conclusion. As an international design business event endorsed and promoted globally by the International Federation of Interior Architects/Designers (IFI), known as the "United Nations of Interior Design", Guangzhou Design Week has attracted the attention of designers across the country and has a very wide influence. . During the exhibition, 2020 Guangzhou Design Week held more than 150 activities, which can be regarded as a "full banquet" for the design industry. There are many indoor space design activities closely related to ceramic tile brands in the concurrent activities of these exhibitions, such as the annual ceremonies of important design awards such as the "Golden Living Award", "China Design New Youth Competition", and "China Design Star".
At the end of the year, taking advantage of the "Design Industry Event" of Guangzhou Design Week, Zhongtaojun today will take stock of the designer activities that have attracted much attention in the building ceramics industry in 2020.
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Design competition to empower young designers
We sponsor design competitions to empower designers, provide a good platform for the development of young designers, strengthen the brand's exposure and influence in the designer circle, and focus on the output of brand value. This is a form of activity that is most valued by ceramic tile brands and concerned by the ceramic industry, and can penetrate into designer channels.
On December 3, the opening ceremony of the Golden Living Award-2020 China Living Space Design Annual Ceremony and the China Top 100 Awards Ceremony were held grandly in the forum area of Hall 10 of the Guangzhou International Procurement Center. 1,710 outstanding designers from 196 cities across the country won the "Golden Living Award-Top Ten Residential Space Designers in Chinese Cities in 2020", "Golden Living Award-Top 100 Living Space Designers in China in 2020", and "Golden Living Award-2020 China's top ten living space designers" and other honors. On December 5, the "Golden Living Award-China's Top Ten Living Space Designers in 2020" was grandly announced.
The Golden Living Award - China's annual living space design competition (referred to as the "Golden Living Award") was jointly launched by Guangzhou Design Week and Shidao in 2019, advocating "doing things with warmth""Highest Living Space Design" is the first large-scale annual inventory of Chinese residential space designers based on the owner's livability index. The "Golden Living Award" takes Chinese cities as units and holds "award selections, inter-city forums" every year. , special exhibitions, Jinzhu Lecture Hall" and other core contents, publish and commend less than one hundred (inclusive) residential space designers and institutional representatives of related industries in the city/country who have outstanding performance and professional achievements in the field of residential space design.
Since its launch, the 2020 Golden Living Award has set off an upsurge in residential space design activities, attracting the attention and participation of residential space designers from more than 200 cities. Since 2019, Huapeng Ceramics, as the only strategic partner of the "Golden Living Award", has established contact with many designers in various cities across the country, realizing in-depth marketing of designer channels.
On December 5, the China Design New Youth (2020) Annual Selection and Honor Award Ceremony was held in the forum area of Hall 1 of Guangzhou Design Week. At the event, famous interior designer Chen Wu, famous Israeli designer Ariel Hovav, D.HOUSE art home brand founder Du Heng and many other distinguished guests shared top design concepts. Subsequently, the annual TOP100 new design youths were officially announced, and the award ceremony was held grandly.
China Design New Youth (2020) annual selection is a national young designer selection event jointly sponsored by Guangzhou Design Week and Oceano Ceramics. It aims to discover an outstanding young designer through a set of good design works. Teachers, helping China’s new generation of young designers with diverse cultures, active thinking, and pursuit of innovation to move from good to excellence. The design roadshow from city to region provides advanced design knowledge training and arouses the new generation of young designers to focus on thinking about lifestyle, research on space aesthetics and explore more design possibilities.
Oceanno Design Director Han Shengfeng once said that Oceano has been committed to building a growth ecosystem more suitable for the new generation of designers through multi-dimensional methods such as study tours, course exchanges, and media platforms. The selection activity of China’s New Design Youth is an important part of it. Oceano is committed to creating a stage for China's new design youth, gradually building a multi-faceted ecosystem of "enterprises-institutions-designer groups" to empower young designers, and at the same time, it is also exporting the Oceano brand to the designer group in an all-round way of intrinsic value.
On November 26, the top ten national "Natural Symbiosis" G+ Design Elite Competition launched by Jianyi Marble Ceramics, Asia Pacific Hotel Design, Sina Home Furnishing, and the American "Interior Design" magazine were announced. The award ceremony of the competition is scheduled for December It will be held on November 11th, and the national champion will be officially announced that night.
"Nature·Symbiosis" G+ Design Elite Competition (referred to as "G+ Design Competition") promotes the concept of harmonious symbiosis between man and nature. Jianyi hopes that the power of design can widely solicit people's attention to the proposition of symbiosis between man and nature, and with the help of design To maximize value, let the beauty of nature enter more people's lives, and at the same time discover and cultivate Chinese design elites to contribute to the future of Chinese interior design. Since its launch in May this year, the G+ Design Competition has attracted more than 300 people from across the country. With more than 1,000 designers from all over the city participating, the G+ Design Elite Competition and Asia-Pacific Hotel Design Charity Lecture Hall have also been successfully held in Chongqing, Zhengzhou, Changzhou and other cities, and have attracted many designers such as Huang Zhida, Zhuang Ruian, Zeng Jianlong, and Dai Kun. Recognized by big names, Jianyi's concept of realizing the beauty of nature and life through products has also penetrated into the circle of designers.
On December 5, the top 12 contestants of the China Design Star General Election competed. This election received dozens of celebrity guests such as Steve Leung, Liang Jinghua, Dai Kun, Chen Dejian, etc. to assist in the review online and offline. Xin Zhongyuan Ceramics Marketing General Manager Chen Qinxian and Guangzhou Design Week CEO He Wenguang shared their views and encouraged young designers to innovate, grow and express themselves.
China Design Star was jointly launched by Guangzhou Design Week and Xinzhongyuan Ceramics in 2015, aiming to provide young designers with a growth platform for learning and communication, covering Star Campaign, Star Academy, Star Media, and Star Venture Capital , five major sections of Star Charity. The two parties will focus on the core value of "Salute to the Profession", and use the heroic spirit of "Young to fight" to interpret the splendor of Chinese design that "the future has come", work together to create a "Young Designer Growth Platform", and establish a new generation of Chinese design A community that empowers teachers with “knowledge learning”. So far, China Design Star has been held for five consecutive years, covering the whole country and radiating around the world. As a launch brand, Xinzhongyuan continues to promote the development of Chinese design and has gained deep attention from designers across the country.
On December 4, the "Mr. Design" event sponsored by Guangzhou Design Week and co-organized by Mati Ceramics officially opened. "Mr. Design" is China's first group portrait recording charity activity for male design elites. By selecting loving and distinguished Chinese elite design men, they conduct group portrait photography with the theme of "Photography for Love", and jointly set up a charity fund with charity partners. Carry out charitable donations. The event aims to use a public welfare approach to allow designers to shoulder more of the mission of the times and at the same timeAt the same time, it promotes the development of China's design power.
Mati has always firmly believed in the power and value of design, and has continued to communicate and cooperate with designers in various forms. This time, it jointly hosted "Mr. Design" to help China's design public welfare undertakings and once again deepened the reputation of Mati ceramic tiles. Design heritage. Liang Weiquan, co-founder and managing director of Mati Ceramics, said that "Mr. Design" is a great cause that achieves good things through design. Mati hopes to contribute a small amount to the public welfare activity of "Mr. Design".
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Design study tour to empower designers
Organizing designer study tours is conducive to interactive communication between ceramic tile brands and designers, establishing friendly connections, and deepening designers' understanding of their products and brands.
On December 2, "Creation + Walking Design" Samit's 2020 Lingnan Ceramics Culture Tour opened in Foshan. On the same day, more than 70 designers from all over the country went to Huang Zhiwei Art Museum, Nanfeng Ancient Zao, Lingnan Tiandi and other places to explore Lingnan ceramic culture. At the Summit Global Design Summit Forum, they met with national ceramic art masters Huang Zhiwei and Luo Simin, founder of Sizhe Design, and Li Ying, director of New Pearl Design Institute, discussed the design + innovation of new business formats. As an important part of the Summit Travel Society, the Global Emerging Designers Award Ceremony was also grandly announced on the same day.
In recent years, Summit Ceramics has held the ‘Sixiangyun’ designer forum and ‘Walking Design’ travel seminar many times to strengthen exchanges and cooperation with designers. The holding of this study tour has deepened the designer's understanding of the Samit brand and once again established a deep friendship with the designer.
On September 8-10, Owen Lai’s “Breaking Wall Design—2020 Owen Lai Plain Ceramic Tile Study Tour” set sail again, with the first stop set at the city known as “a model of a better life for the new middle class” Araya. As a provider of design materials, Ouwen Lai actively explores the commanding heights of products and uses source innovation to tap and stimulate potential consumer needs. As a small but beautiful new species in the real estate industry, Aranya has built a model that best satisfies the consumption of the new domestic middle class based on consumers' consideration of three aspects: material life, emotional life and spiritual life. EuropeBrunei hopes to gain a deep appreciation of the charm of the Aranya model by observing, experiencing, and learning about Aranya's design architecture, and bring new design inspiration to Brunei's products that are also targeting new middle-class consumer groups.
Owen Lai has always been committed to building an intimate relationship between brands and designers, and with the purpose of empowering designers, he creates a learning platform that can promote the growth of designers, inspires design with materials, and opens up the two-way demand channel between materials and design. Based on this, a design study tour program with the theme of "Broken Wall Design" was launched. Wall-breaking design, modern power is on the way!
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Design exchange, collision of new sparks of inspiration
Holding designer-themed events and developing and maintaining designer channels can help ceramic tile brands better expand their markets across the country.
From November 15th to 18th, the 30th (Dongguan | Foshan) Annual Conference of the Interior Design Branch of the Architectural Society of China, supported by ICC Tile Strategic Cooperation, was held as scheduled. In conjunction with the theme of this annual meeting of the Society, "Guangdong Comes to Guangdong for Good", ICC cross-border Lingnan culture, integrating the three cultures of "Stool" x "Cantonese Opera" x "North America", creatively designed an inspiration charging booth. It has gained popularity among many designers. On November 18, the trendy design forum opened with the blessing of Hanberto, general manager of ICC Ceramics. Ju Bin, Wang Yiwen, Zhuang Ziyu, Han Wenqiang, and Xie Yingkai opened a new horizon for design. During the same period of the annual meeting, activities such as the Design Management Forum, the 85 Trendy Space Pioneer Salon, and the Mexican Design Study Tour were also held.
In addition, the North American PI Design Award and ICC Ceramics have joined hands with China Ceramic City and APDC Asia Pacific Design Center to build an international stage and appear in the Guangdong Exhibition and Exchange Center of the International Design Competition, helping more Chinese designers to show their international style through the North American PI Design Award. .
From September 7th to 9th, the "Masters and Masterpieces 2020 Intellectual Figures Ceremony" co-sponsored by Jin Yitao, Intellectual Astronauts, Xu Qing Xusheng, and the Asian Culture and Art Foundation kicked off in Shanghai. The design exchange event full of useful information attracted 50 famous designers, 30 first-line media reporters, and nearly a thousand architects and designers.
In order to help elite designers grow in an all-round way, the conference has carefully created a systematic course and invited Liu Guanzhong, Dong Mei, Zhu Liangzhi, and Shan Jixiang, who are proficient in design and aesthetics.Taught by cultural giants. The "KD511 Training Class" is "opened" on-site and is positioned as the first base for domestic designers to upgrade their thinking, advanced social networking, and enhance their personal brands. Specially appointed international authoritative design instructors are required for designers with high knowledge in "design, art, humanities, philosophy, etc." The knowledge modules help students achieve comprehensive upgrades from design to humanities, from professionalism to comprehensiveness, and from technology to aesthetics.
As the educational support unit of the Three Views Training Class, Jin Yitao has always been vigorously promoting exchanges and interactions among designers. "Enjoy Urban Texture Jinyitao Habitat Space Design Competition", "Jinyitao Italy High-end Designer Study Tour", "Master's Appointment Art Journey", "Signed with the Architectural Society of China Interior Design Branch (CIID)" one Another design activity connects Jin Yitao’s career as a designer in recent years. He Gan, chairman of Jin Yitao, said that in the future development, Jin Yitao will build a bridge between design and life together with outstanding designers across the country. It serves as a bridge between space and time, allowing more design elements to be reorganized with life, creating a new situation of quality life.
In 2020, the third season of the "Tile Design China Tour" organized by Jinduo Ceramics and Sohu Focus Home will be launched. On September 8, the second stop of the third season of "Tile Design China Tour" with the theme of "New Land in the Ancient Capital, Born for Beauty" was held in Xi'an. Pan Yue, founder of Shanghai Pan Yue Architectural Design Office and star promoter of "Tile Design China Tour", Executive Deputy Director of the Environmental Art Institute of the Public Art Institute of China National Academy of Painting and Wu Hao, professor of Xi'an Academy of Fine Arts, delivered keynote speeches respectively, followed by The salon with the theme of "Perspective on the Era, Forward-looking Aesthetics" was successfully held.
"Tile Design China Tour" is a designer tour salon launched by Jinduo Ceramics in Foshan in 2018. Experts from the ceramic tile field are invited to share the design aesthetics and design technology of ceramic tiles with designers, while focusing on space design and life aesthetics. Start a salon conversation. In the past two years, Jinduo Ceramics' actions have been welcomed by designers across the country, and it has also promoted more young design forces to continue to explore.
With the current situation of channel diversification, the designer channel is known as the "king way" in the industry. It is a sales channel with huge potential and has attracted the attention of many channel vendors such as stores, material dealers and exhibition organizers. With the transparency of market competition and the high degree of homogeneity of products, creating brand IP through design and driving commercial marketing will increasingly become an effective sales channel for ceramic tile brands.
Author: Si Tao
