From "pottery" to "porcelain", and then from "porcelain" to "rock", the emergence of every new material witnesses the progress of human civilization!
The emergence of slate tiles has swept the entire ceramics industry. Zhuoyuan brand’s all-round upgrade of the "comprehensive tiles and slate" development strategy has attracted much attention. It has successfully "out of the circle" with its dual evolution of performance and aesthetics. , becoming a new internet celebrity in the rock world!
On June 8, 2021, the Zhuoyuan Slate Tile Rock Value Show Aesthetics Forum was grandly held in the Rock Value Hall of Zhuoyuan Brand Marketing Center, kicking off the "Rock Design·Aesthetics" ceremony and promoting the aesthetic upgrade of the industry. After the forum, Wu Xu, Director of Marketing Department of Zhuoyuan Brand, was interviewed by South China Designer Network.
01
Reporter: How to understand the current needs of the new consumer circle for home decoration design?
Wu Xu, Director of Marketing Department of Zhuoyuan Brand: At present, the post-80s and post-90s generations in China are gradually becoming the main consumer force in the home decoration market. They have a higher aesthetic and sentiment towards the art of life. The new middle-class consumers are calling for a kind of Products with excellent quality, exquisite and novel appearance design, stronger fashion personality and more international style.
We have carried out new research and development and technological superposition evolution of all ceramic tile products in terms of quality, and upgraded them to ceramic tiles with slate performance using new materials, new processes, new performance, and new designs, breaking through the limitations of traditional ceramic tiles. Our products are more flexible in terms of design, color, specification, thickness, application, etc., can meet the application needs of multiple spaces, have a wider range, and have huge market prospects.
From a social perspective, it will be a high-end product that solves users' pain points, satisfies the commonality between customers and users, and meets people's growing needs for a better life.
02
Reporter: Is the evolution of Zhuoyuan brand from functional tiles to slate tiles based on trend considerations? Are ceramic tiles and rock slabs the mainstream trend in future development?
Wu Xu, Director of Marketing Department of Zhuoyuan Brand: Dr. Yin Hong, an industry well-known person and secretary-general of Foshan Ceramics Industry Association, expressed his opinion in the column of "See You in a Week" some time ago: Ceramic tiles and slate tiles are the It will inevitably become a trend. Slate ceramic tiles are to upgrade the quality requirements of ceramic tiles to the quality requirements of rock slabs, and express high recognition of Zhuoyuan brand ceramic tiles' strategy of slate ceramic tiles!
In 2018, "Healthy Energy Bricks" will beThe company's core product strategy will be the first to release the "comprehensive ceramic tile and slate" strategy in the industry at the dealer annual meeting in April. While clarifying the baseline of "height", it also expanded the "width". The Zhuoyuan brand will Unswervingly implement the "Healthy Energy Brick" health strategy, and exploratoryly deepen the "Comprehensive Ceramic Tile and Slate" strategy. The industry has a high degree of recognition and follow-up to the overall strategy of the Zhuoyuan brand.
Zhuoyuan brand is taking the right path, a road of "comprehensive ceramic tiles and slate" suitable for its own operations, fully implementing the slate and tile strategy, and all ceramic tile products are fully slate-based, integrating the brand's unique and obvious value Maximize its differentiated competitive advantages, far surpassing its peers and occupying the market.
03
Reporter: In what aspects does the Zhuoyuan brand’s “comprehensive ceramic tile and slate” strategy empower product design, and what are its unique advantages?
Wu Xu, Marketing Director of Zhuoyuan Brand: Zhuoyuan brand has been created with 18 years of ingenuity, and every step is closely following the market trend.
In order to make slate and ceramic tile products outstanding, the brand has put great effort into design and quality. Investing 160 million yuan in real money, comprehensively iterating the production of raw materials, introducing the industry's unique 28-channel inkjet machine, realizing the glazed decoration process of multiple combinations of slate tiles, and taking the lead in building a top-level intelligent production base for slate tiles with full specifications and multiple thicknesses ; In-depth cooperation with an international-level Italian designer team, the color design is closely aligned with international fashion trends; for each product, stone is purchased as a research and development sample, and the natural texture of the rock surface is cloned through high-precision scanning equipment, coupled with 100% product originality. Realize the product design aesthetics of Zhuoyuan slate ceramic tiles.
On the basis of the original colors, textures, styles and specifications of healthy functional bricks, Zhuoyuan slate tiles have inherited the high-quality and ultra-healthy genes of healthy functional bricks. While continuing the brand genes, we have carried out new research and development and technology superposition, ushering in a "qualitative" evolution: new materials, new processes, and new properties, so that the slate tiles not only have excellent performance, but also achieve healthy energy in function. Brick standard, also has the effect of antibacterial, antibacterial and air purification.
04
Reporter: How do you understand that Zhuoyuan slate ceramic tiles are not only a performance evolution, but also an aesthetic evolution?
Wu Xu, Marketing Director of Zhuoyuan Brand: If performance is the body of slate, then aesthetics is the soul of slate. Only narrow performance, lying flat, unable to walk on rock slabsOut of the tiles in the roll! To meet the needs of contemporary life, only by combining the high performance of slate ceramic tiles with design aesthetics and reshaping the aesthetic genes of the product can slate truly cross borders.
Zhuoyuan slate tiles realize the evolution of slate performance through the application of raw materials, colors, textures, performance, starlight glaze dry particle polishing, and rock surface cloning technology; in order to fully meet the post-processing performance of slate slabs, we pay attention to the slate The appearance of the board products shows a new level of slate color in terms of product color and aesthetics. It integrates different scene elements to meet the material selection needs of designers in different creative design spaces, and achieves the ultimate in original aesthetic design details of the product.
So, Zhuoyuan slate tiles are not an evolution of the concept, but an evolution of slate performance and aesthetics, which can greatly satisfy home applications, design breadth and user satisfaction.
05
Reporter: How to empower terminals to make slate and ceramic tile products more widely used in aesthetic design?
Wu Xu, Marketing Director of Zhuoyuan Brand: Slate tiles are the aesthetic choice of the new decoration generation, and this positioning undoubtedly puts forward higher requirements for design. In order to better help dealers, on the one hand, we teamed up with Kujiale to launch the "National Special Training Camp for Design Marketing Growth System Resident Designers" to improve the three-dimensional space design capabilities of dealers across the country by introducing design tools and learning design operations. , realize design-empowered new marketing!
On the other hand, Zhuoyuan brand focuses on the development of designer channels. With innovative products and high-quality services, it establishes a circle of designers at terminals across the country, promotes the effective integration of brands and designers, and strengthens the brand's influence among designers. The influence and exposure in the circle are transformed into sales with the guidance of design, creating greater value space for terminal agents, allowing Zhuoyuan slate tiles to be more widely used in designer channels.
On the other hand, there is terminal image support. We will conduct a comprehensive upgrade and transformation of the old storefront, from a single wall and floor to multi-scenario applications, breaking the application boundaries and marching across borders from decorative materials to applied materials. Zhuoyuan slate tiles can be processed with a series of fine processing such as cutting, digging, chamfering, etc., high-end customization, and can be easily controlled in scenes such as building facades, indoor floors, walls, and bathroom spaces, realizing multiple home applications and comprehensively improving the store. image, helping dealers enter the "comprehensive ceramic tile and slate" runway better and faster to achieve a win-win situation.
In the future, Zhuoyuan Brand looks forward to in-depth exchanges and cooperation with designers to explore more possibilities for the integration of slate tiles and decorative design, jointly promote the high-quality development of the slate industry chain, and move towards the world with a steady pace !
