Gather between the mountains and the sea and appreciate the city with open water. The fourth event of the 2021 Hengjie × NetEase "Quality and Beauty in China" City Landmark Experience Tour came to Shenzhen, the design capital of China!
The event on the afternoon of October 12 was held at the Kingkey Intercontinental Executive Club in Dameisha, Shenzhen, and invited Hu Weijian, President/Managing Partner of CCD, Qi Xinrong, Executive Dean of the Design Institute of Shenzhen Decoration Construction Group Co., Ltd., Zheng Hong, founder/chief designer of Shenzhen Hongyiyuan Architectural Interior Design Co., Ltd., Xie Disheng, founder/design director of Disheng Design (Shenzhen) Co., Ltd., Zhang Jinyan, national director of NetEase Design, Liu Jing, secretary-general of Shenzhen Decoration Industry Association , Li Xiaofeng, President of Shenzhen Home Furnishing Association, and other important guests, started from the design sharing of landmark buildings to promote the integration and interaction of China's design power and new domestic products of sanitary ware.
With the advent of the era of cultural self-confidence, the communication between Hengjie’s new domestic products and Shenzhen’s design circle has become increasingly close: In 2019, Hengjie held the “National Fashion Lifestyle” designer salon in Shenzhen for the first time, and the number of celebrities participating in the event A new high; in 2020, Hengjie and designers will "search for beauty" in Shenzhen and enjoy the three-dimensional "Chinese scroll" together.
City and nature blend together
As the third hotel design company in the world once rated by the American Interior Design magazine, CCD has completed many benchmark projects. It is worth mentioning that, like the Kingkey Intercontinental Executive Club Dameisha where this event is held, the Jingkai InterContinental Hotel experienced in the Xi'an Station of the 2020 "Quality and Beauty in China·Looking for the Best Beauty" is also a CCD work. Mr. Hu Weijian, President/Managing Partner of CCD, shared a special topic.
Before sharing, Mr. Hu Weijian first expressed his desire for Chinese design and home furnishing new domestic brands to join hands in going global. Teacher Hu said that the "quality" of "Quality China" not only means quality and manufacturing, but also means texture and simplicity - this is also the concept of CCD in the Dameisha Kingkey Intercontinental Executive Club project. Regarding the design of the Dameisha project, Mr. Hu said that the CCD team followed the principles of "emptying inherent concepts" and "non-intervention", allowing natural changes in the rhythm of space and harmonious communication between people and the environment to become the core of the design.
Shenzhen design is supported by a group of backbone forces. Focusing on the "Government Affairs" and "Private Residence" projects, Qi Xinrong, Executive Dean of the Design Institute of Shenzhen Zhuang Construction Group Co., Ltd., Zheng Hong, founder/chief designer of Shenzhen Hongyiyuan Architectural Interior Design Co., Ltd., and Disheng Design ( Xie Disheng, founder/design director of Shenzhen) Co., Ltd. shared their insights:
Teacher Qi Xinrong said that the Shenzhen Futian Public Security Bureau all uses Hengjie products, and the Shenzhen Futian Bagualing Police Station has become an "Internet celebrity police station" that attracts attention from all walks of life. This shows that the seemingly unchanging traditional government affairs space can also be transformed through design. Renewal; Teacher Qi also particularly praised Hengjie, saying that it will be a trend for government affairs spaces to choose national brands like Hengjie.
Two Shenzhen designers, Zheng Hong and Xie Disheng, also shared their private residence design cases. They believe that design not only emphasizes the combination of function and aesthetics, but also leaves more scene space and atmosphere space for family members.
CCD is famous for its large-scale projects, but the Dameisha project is a small-scale boutique project. CCD pays attention to space experience, water body, light and shadow, and details to realize the dialogue between city and nature, and the integration of courtyard and ocean.
To create a quality China, only connection can lead to symbiosis. Zhang Jinyan, national director of NetEase Design, said that Hengjie and NetEase are pursuing beauty, which is to promote the mutual success of design power and new domestic products for home furnishings.
Liu Jing, Secretary General of Shenzhen Decoration Industry Association, thanked the platform "Quality China". Secretary-General Liu believes that China has entered a new era of creativity that is willing to pay for design. Both design practitioners and new domestic home furnishing brands like Hengjie, which leads the industry with technology and quality, should work together to create high-quality works and contribute to high-quality development. endorsement.
Li Xiaofeng, President of Shenzhen Home Furnishing Association, delivered a warm speech. Chairman Li said that "Made in China, World Pattern" is the direction that high-quality enterprises and brands strive to work towards. Today's bathroom, today's "Hengjie", is far from solving "people's three urgent needs", but to pursue a higher quality living space; the epidemic has given everyone the opportunity to reflect on life, and this "reflection" is home design and the biggest opportunity for new domestic products for home furnishings.
New domestic products and Chinese design support each otherstrong>
Three years of continuous in-depth exchanges have enhanced the Shenzhen design circle’s understanding and love for Hengjie’s new domestic products. Ms. Ruan Weihua, senior vice president of marketing of Hengjie Group, said that as a representative of a national brand, Hengjie always regards quality and products as fundamental. Hengjie, which attaches great importance to design, is a frequent winner of top industrial design awards such as German Red Dot, German iF, American IDEA, and Japanese G-Mark. More than 10 years of accumulation of original technology in smart products has not only made Hengjie a favorite among consumers. As an expert in smart bathrooms, Hengjie, as the only representative brand of new domestic products for home furnishings, was selected into the People's Daily's "Brand Power Plan" together with Huawei, Yili, Moutai and other leading Chinese brands in various industries, and became a member of the "Brand National Team".
Today, as people pay more and more attention to the concepts of health and quality living, Mr. Ruan hopes that designer friends will join forces with Hengjie to create higher-quality bathroom space solutions for Chinese families.
Designed for China is the advantage of new domestic products for home furnishings. Ms. He Zizhen, Brand Director of Hengjie Group, introduced Hengjie’s new domestic products that are both internal and external. She shared the ultimate pursuit of Hengjie through the one-touch knob design of the Q9 smart toilet and the cleaning intelligent positioning function of the new R series smart toilet. experience. Mr. He said that everything Hengjie does is to enable new domestic brands to empower design and let design illuminate the beauty of China.
Su Xuerong, general manager of the Shenzhen Operation Center of Hengjie Group, used APP (Amazing, Perfect, Pieces) to share her feelings about the event. Mr. Su said that the leading advantages in intelligent manufacturing and original technology help Hengjie Shenzhen home decoration channel team and Shenzhen designers to cooperate more efficiently; As a bathroom brand, Hengjie will provide customers with better services with the ultimate product and service experience.
New domestic products and Chinese designs support each other, help each other, and jointly lead to the improvement of quality life. From the warm speeches of the guests, you can feel the love and expectations for new domestic products for home furnishings:
●Qi Xinrong, Executive Dean of the Design Institute of Shenzhen Decoration General Construction Group Co., Ltd.: "Quality and beauty" means texture, quality, and quality. Beauty means bigness is beauty. We can make it bigger. I hope Hengjie will be better. One floor!
●Sun Yudong, Chairman of Shenzhen Zhongzhu Construction Engineering Co., Ltd.: I am very happy to participate in the "Quality China" event. I sincerely wish Hengjie better and better. I believe that what belongs to the nation belongs to the world!
●CCD Partner/Design Director Zhong Wenbiao: Thanks to "Quality China&rd"quo;Build such a good platform. (As a designer) The best way to realize personal value is to achieve the ultimate in the projects you handle.
●Zhao Hong, deputy secretary-general of the Home Building Materials Branch of the Shenzhen Decoration Industry Association: Hengjie shows us how outstanding Chinese products are! Chinese design and Chinese products combined can go global!
Hengjie, a group of designers with professionalism and creativity, as well as ultimate experience and technology leadership, is creating benchmark projects and home bathroom space solutions, like mountains and seas connected, with huge space for cooperation.
Quality is the foundation of new domestic products, and new domestic products are empowered by the beauty of design. Hengjie will continue to strengthen the creation of "Quality and Beauty in China" IP and continue to consolidate the connection between new domestic products and the design circle.
With non-stop sharing, non-stop communication, and non-stop cooperation, Hengjie's "Quality and Beauty in China" city landmark experience trip continues on the road!
