Contemporary consumer groups are already undergoing major iterations. In the face of the vigorous explosion of digital technology and new generation subculture, new consumer groups are also seeking personalized creative products in a wider range of life areas. On the one hand, it is the rise of self-awareness and the satisfaction of emotional needs; on the other hand, it is also Gain an externalized sense of group belonging and cultural identity.
This demand undoubtedly puts forward new demands for brands and the market. Content has become a key element of product strength and gradually condensed into a new social currency. This means that brands need to dig deeper into their core connotations, apply cutting-edge creativity more advancedly, and be more open to accepting diverse cultures.
Based on in-depth research on new consumer groups, on the morning of December 10th, "Special Love·Chao Samit Design Week·BKA Special Exhibition of Post-Dimensional Trends for Kids and Adults" was officially held in the main forum area. Mr. Shao Weiyan, Asian genius designer, founder of "Zhugongfanmu Design Research Laboratory", chief curator of BKA's post-dimensional trend special exhibition for children, president of DRD Design Institute, president of New Pearl Design Institute, Asia-Pacific Space Designers Alliance Vice President Ms. Li Ying, Summit Ceramics Marketing Director Mr. Zhao Zhibin, Summit Ceramics Deputy General Manager Ms. Peng Tingwen, Summit Ceramics Deputy General Manager Mr. Xiong Zhiyong, Summit Ceramics Deputy General Manager Huang Siqiang and other guests and leaders Attended the live launch. At the same time, more than 100 designer partners from all over the country also came to the scene to witness the shocking launch of new products!
Mr. Zhao Zhibin, Marketing Director of Summit Ceramics, delivered a speech
At the press conference, Mr. Zhao Zhibin, marketing director of Samit Ceramics, as a representative of the organizer, said in his speech that Samit has always regarded design and quality as key elements of the brand development strategy, and also paid special attention to contemporary young people. People’s needs iterate and trendy gameplay. It has been 21 years since we entered the new century. The era has developed rapidly. The post-90s, post-95s, and post-00s who grew up in the digital era have also entered adulthood and become the main force of consumption. The new generation of consumers has more distinct personality propositions, and their behavior and consumption propositions are equally unique and even flamboyant. They expect brands toOnly brands that understand themselves and their needs well, and can interact and communicate with the new generation, are likely to maintain a firm foothold in future trends and even find a second growth curve. This dual exhibition at Guangzhou Design Week is Samit’s positive response to new consumer demands and new market patterns. These changes have combined to form a major trend, which is believed to have a huge and profound impact on home building materials companies and design development trends in the future.
Mr. Zhao Zhibin, Marketing Director of Summit Ceramics, delivered a speech
Through the extraction of core concepts such as "Special·Love Burning", "Special·Love Nature", "Special·Love Dazzle" and "Special·Love Cuteness", Samit relies on the group's strong intelligent manufacturing strength and mature nationwide coverage. Sales network and continuous innovation and research and development capabilities, continue to explore appropriate responses and appropriate catering to the propositions of the times. In 2021, it cooperated with Doraemon to launch the industry's first animation IP co-branded product "Erotic Garden", and its debut aroused heated discussions in the industry; and participated in the BKA Big Kids post-dimensional trend special battle, and has also cooperated with teacher Shao Weiyan for many years There is a tacit understanding. As the chief creative officer of Samit, he has been advocating the introduction of e-sports elements and post-dimensional concepts into design for many years. This coincides with Samit's brand concept, and together they created a new co-branded product by Samit x Doraemon. "Creating the first design ceramic tiles in the ceramic industry" is the brand's goal. In the future, Samit will continue to pay attention to the new trends of the market and consumers, and give back to the market more distinctive, cost-effective, and innovative ceramic tiles with its love for design. "Design products" that match the trend!
Dean of New Pearl Design Institute, Vice President of Asia Pacific Space Designers Alliance Ms. Li Ying gave a live speech
Subsequently, Ms. Li Ying, President of New Pearl Design Institute and Vice President of Asia Pacific Space Designers Alliance, gave a speech on the theme of "Advanced Logic of Material Selection in the New Era" and discussed the underlying logic of current home consumption.and the exploration direction of building ceramic product research and development. Combined with market big data research, it can be found that the core demand for home consumption lies in personalization, and "differentiation" has also become the core competitiveness of products. Based on the three dimensions of productivity, product power, and service power, Li Ying analyzed that the underlying logic can actually be broken down into three major directions of innovation and upgrading. First, excellent quality, stable quality and price, strong supply capacity and after-sales guarantee are the basic needs of consumers, and this has also become the most solid "moat" for the brand. Based on this, Samit has also become and important competitiveness for the steady development of New Pearl Group.
The second is innovation in design. Products that are updated, creative, and meet needs are the driving force for consumers to make decisions. When making products, we need to think from others' perspective, follow trends at all times, and be timely. Only by applying home fashion elements can we cater to needs and even further lead the trend. Third, the delivery is in place. Good products must ultimately achieve good "implementation", such as the "transformation" of large-size rock slabs from material to space. The group has invested resources, built a systematic service system, and explored "products + services + "Digital" operating model, collaborates and empowers brand partners to upgrade their business services, and forms a "delivery +" industry ecological layout. New demands contain uncertainties, and uncertainty also means new opportunities. Relying on the comprehensive competitiveness of the trinity of "product strength + productivity + service strength", Samit and New Pearl Group will continue to explore future-oriented solutions. More innovation possibilities, realizing the upgrade from “selling products” to “selling space”!
Mr. Shao Weiyan, the chief curator of BKA’s post-dimensional trend special exhibition for children and adults, was on hand Speech
As the chief curator of this special exhibition of post-dimensional trends for big kids at BKA, Mr. Shao Weiyan used "post-dimensional trend IP" as the entry point to personally explain the creative thinking and design concepts of this joint new product, and share the technology in the 21st century The deconstruction and reorganization of the "new lifestyle" swept by ideological trends. "WorldThe process of the times affects people's thinking, thereby creating new ways of life. This will also push forward changes in design trends and product innovation. Therefore, to a certain extent, keeping pace with the times and adapting to the times will become the mission and foundation of the enterprise. The empowerment of industry by design is more about the assistance of design innovation to corporate growth and industry development." Shao Weiyan analyzed in his speech that the rise of the two-dimensional culture will undoubtedly become a market concern for a long time in the future. A hot spot favored by consumers; the new generation of adults, as "Internet natives", "data natives" and "game and animation natives", are gradually entering the social participation market and business operations, and are also subtly affecting the overall consumption pattern. Trend direction, "Currently in 2021, this group of 'big kids' has occupied nearly 76% of the overall consumer market and has become a mainstream consumer group. Therefore, 2021 may also be the first year of the post-dimensional era of BKA. ”
Based on the analysis of the consumption preferences of post-dimensional "big kids", from the birth of new lifestyles to the design of new space combinations, Shao Weiyan analyzed that currently young people are freely expressing their individuality and While expressing creativity, you also bear a certain amount of "high pressure" in life. High housing prices, fast pace, etc. all force them to choose to "live in a small house". However, with the transformation of new technology, new entertainment, and new design, small apartment living spaces have also created elegant, refined and unique exclusive spaces for the younger generation. “Like e-sports, it is not just about playing games; Teenagers are not the same as Internet-addicted teenagers." Shao Weiyan said: "E-sports only uses electronic devices as a medium of communication. It can also be said to be a competition that combines intelligence and cooperation between people." To a certain extent, it is just The way of interpersonal communication is restructured, but the core remains unchanged. "In this joint planning with Samit, we also hope that through the space design of 'dining room + study room + audio-visual room + entertainment room', we can convey a young attitude of "playing with things", exploring inward, Live your life! ”
Using "post-dimensional" as creative inspiration, Doraemon 2.0 designed for SamitAfter more than half a year of in-depth consideration and fine polishing, the version and the BKA theme co-branded model finally presented a representative "new species" - the industry's first interactive creative slate. Leaders and guests such as Mr. Shao Weiyan, Ms. Li Ying, and Mr. Zhao Zhibin took the stage to jointly launch new jointly themed products. The release of this series of new products demonstrates the breakthrough of the new force of "trendy" culture in the home furnishing field, and also means the beginning of a new era of products in the building ceramics industry! Behind it also reflects Samit's forge ahead and unremitting pursuit of product innovation. Perfection is never-ending, and Samit is also willing to continue to pursue this love for design!
Samit's "Special Love" Annual Design Awards Ceremony
At the same time, the "Samit "Special Love" Annual Design Award Ceremony", "2021 Design Emerging Award", "2021 Design Fashion Award", "2021 Design Platinum Award" and "2021 Design Outstanding Person" were also held on site. Friends of Samit Design from all over the country were on hand to give awards and commendations!
The new generation is "trendy" and those who dare to "love", "play" and dare to break through themselves are becoming the latest identity symbols of contemporary young people. Accurately understand the subtle preferences of young customers and stay ahead of trendsCutting-edge content and leveraging the inner resonance of the new generation are not only an effective way for brands to break out of the industry and upgrade iteratively, but also one of the ultimate secrets to create a new image, obtain new traffic, and explore new potential energy. Samit, the "special love and trend", has grasped the key to the "post-dimensional". People can't help but wait and see how he will shuttle between the "any doors" of content in different dimensions in the future!
