"Owners will just like negative ions." --- Xiamen Negative Ion Health Ambassador· Wang Guoming
In 2002, the first dealer to join Te Te was Xiamen Te Te, and they have developed together with Te Te for 20 years. Before any tiles were launched in Tete, Wang Guoming led the team to join Tete. Faced with the various new products launched over the years, Wang Guoming is a witness and one of the market pioneers.
When the first negative ion porcelain chip was launched, it was not favored by the outside world, but Wang Guoming still bought a Japanese-imported instrument costing 20,000 to 30,000 yuan to measure negative ions. At that time, limited by negative ion technology and consumers' awareness of healthy decoration, it was very difficult to open up the market for functional ceramic tiles, so there was no focus on promotion.
Later, with the comprehensive upgrade of the special brand, product updates and training became more and more mature, Wang Guoming knew that "differentiation has truly come out, and we can truly open up a new track." Although recognition and communication costs are high, Wang Guoming Know that "as long as you can speak it, customers will like negative ions, and they won't be able to run away if they like it."
To find another track, we need to establish a correct direction, a direction of sustainable development, which is health. In the past, when selling ceramic tiles, it was all about the colors and craftsmanship. Today, the special negative ion ceramic tiles are more about the pursuit of healthy life and promote the concept and quality of healthy life. This is the same as luxury goods. What is sold is not the goods themselves, but the value they bring.
Due to the epidemic, many ceramics stores have difficulty maintaining their stores. Even Xiamen, which has ranked first in retail performance for 20 years, has also been affected. But this does not affect Wang Guoming's breakthrough development and find another way! The omni-channel products of negative ions can cover various channels in various cities. Xiamen has shifted to the integrated channel in one fell swoop to develop new partners and carry out negative ion product promotion activities.
In 2021, Xiamen willMore than 80 small designer activities were held, including more than 20 special promotions of negative ions by the decoration company, and the designer training coverage reached more than 400 people. Moreover, more than half of the sales orders signed this year were promoted with negative ion products as the core. Whether it is home decoration designers or customers from other industries, the order success rate is very high.
Changing to a new business does not mean giving up on retail customers. Although the number of door-to-door customers in Xiamen has decreased, the maintenance of old customers has been in place. In 2021, more than 150 old customers completed return visits, and multiple special themed events for old customers were extremely popular and received unanimous praise from old customers. Continuously cultivating old customer channels has allowed Xiamen to obtain orders from more than 100 households through referrals. Behind every referral, it means that the product quality and service quality of Teidi Negative Ion Ceramics have been recognized by old customers.
In the future, it is right to pursue health, and it is right to find another track. Consumers pursue health, and so do we. Since our pursuits are all the same, how can we Will it fail? In the past 20 years, we have been together through thick and thin, and we will move forward hand in hand in the future.
