Hello everyone! I am China Ceramics. Welcome to the second issue of China Ceramics Network's "China Ceramics Daily Weekly Hot Topics Review and Commentary". This column is upgraded from the original "China Ceramics Daily Hot Topics of the Week".
Overview of the ceramic industry and focus on household hot topics - please stay tuned for "China Ceramics Daily Weekly Hot Topics Review and Commentary" every Sunday.
Breaking! Over 10 ceramic companies from Pangaoan announced price increases
According to news on March 12, Gao'an, Yifeng, Shanggao, Pingxiang, Shangrao, Jingdezhen and other production areas around Pan-Gao'an will be closed from March 11 to March 12 Within 24 hours on the same day, at least 10 companies issued large-scale price increase letters, and the categories involved are no longer limited to the antique categories of 600 and 800 specifications, but have also affected more conventional categories such as small floor tiles, polished tiles, and polished glazing. and 600×1200 large boards, the increase has increased significantly. This round of price increases first started in the three leading companies: ASUS Ceramics Group, Jinliyuan Group Yawei Ceramics, and Xinruihong Enterprise Group Carome Ceramics. Among them, the prices of all products of Asus Ceramics Group have been increased by 5%. The group's products also include 600×1200 and 750×1500 specifications, and the prices of all products of Samsung Group's Cape Ceramics have been increased by 5-7%. (Source: Ceramic Industry News)
✎[Commentary]As expected, after entering mid-March, the general home furnishing industry is still "rising". In the field of building ceramics, in addition to more than 10 ceramic companies in the Pan-Gaoan production area in Jiangxi, they have notified that they will raise prices. Dajiang, Dongyu, Chengyu, Jincan, Ruida, Hongdu, Linyi Shunhui, Many ceramic companies such as Lianshun and Langyu also collectively raised prices on March 15. The main price increases were wall tiles, mid-boards, and floor tiles, with price increases ranging from 0.05 yuan to 3 yuan. In other areas of pan-home furnishings, Home appliances, kitchen appliances, hardware, bathrooms and building materials have followed suit. For example, Sankeshu has raised the prices of its engineering products since March 11, and Oriental Yuhong announced on March 13 that it will raise the prices of its main products by 10% starting from March 16. 20%......
As the Russia-Ukraine conflict triggers soaring energy and commodity prices, and the global supply chain has already encountered severe challenges due to the COVID-19 epidemic, a chain "tsunami" affecting the global manufacturing industry is intensifying. existFacing such an environment in the context of global integration, China's economy cannot be immune, and China's construction and ceramics industry cannot remain aloof. Therefore, the sharp increase in fuel and raw material prices has prompted ceramic companies to raise ceramic tile prices to varying degrees. Although it seems a bit sudden, it is actually a natural thing.
The only problem is that the building ceramics industry already has serious overcapacity. In addition, there are so many brands and product homogeneity is intensifying. The terminal price war is still going on. Manufacturers on the production side can raise the ex-factory price of ceramic tiles at any time. Distributors on the front line of the market Business owners want to say that raising prices is not easy - faced with a sharp increase in the prices of various daily necessities, what consumers want to say is, "Can ceramic tiles be sold cheaper?"
Real estate accelerates reshuffle
With the rise of state-owned enterprises, Bihengwan fell out of the top three
According to data from March 14, among the total market value rankings of Chinese real estate companies, all major real estate companies have also entered a period of deep reshuffle. The original three giants, Bihengwan and Wan, have all fallen out of the top three real estate companies in China. In RMB terms, China Resources Land ranked first with a market value of 177.6 billion, Poly Development ranked second with a market value of 176.1 billion, China Overseas Development ranked third with a market value of 172.8 billion, and Vanke ranked fourth with a market value of 172 billion. Ranked fifth is Longfor Real Estate, a private real estate giant, with a market value of 140.7 billion, and sixth is China Merchants Shekou, with a market value of 101.2 billion. Country Garden, the "world's number one real estate company", dropped from first to seventh place with a market value of RMB 70.8 billion; while Evergrande Group was in deep cash flow crisis, with 90% of its market value evaporating, completely falling out of the first echelon. (Source: ZAKER News)
✎[Commentary]This news is suspected of being a headline-grabber, "Bihengwan fell out of the top three", but it actually means Not sales revenue, just market value. However, it reflects the current downturn in the real estate industry - the downward pressure on the fundamentals of the real estate market continues to increase, and the performance of the capital market continues to decline.
Judging from the monthly report on national real estate development and sales from January to February released by the National Bureau of Statistics on March 15, it further confirms the downward trend of the real estate market: from January to February, the sales area of commercial housing was 157.03 million square meters, a year-on-year decrease of 9.6%, of which residential sales area decreased by 13.8%; commercial housing sales were 1,545.9 billion yuan, a decrease of 19.3%, of which residential sales decreased by 22.1%. At the end of February, the area of commercial housing for sale was 570.26 million square meters, an increase of 60.03 million square meters from the end of 2021. Among them, the residential area for sale increased by 55.52 million square meters.
However, the National Bureau of Statistics also disclosed a set of data: from January to February, national real estate development investment was 1,449.9 billion yuan, a year-on-year increase of 3.7%; of which, residential investment was 1,076.9 billion yuan, an increase of 3.7%. However, the national land purchase area from January to February 2022 was only 8.38 million square meters, a sharp decline of 42.32% year-on-year, hitting a record low. This shows that the current willingness of real estate companies to acquire land is very weak, and the sales data of real estate companies have not improved, and their financial status Worse related. Meanwhile, the real estate industry continues to make noise.
On March 16, the State Council Financial Committee meeting proposed: Regarding real estate companies, it is necessary to promptly study and propose effective and effective risk prevention and response plans, and propose supporting measures to transform into a new development model. The real estate sectors of A-shares and Hong Kong stocks rebounded strongly that day, with the mainland real estate sector of Hong Kong stocks soaring 6.8% and the A-share real estate sector soaring 3.2%.
After the meeting, the five ministries and commissions of the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the Ministry of Finance, the State Administration of Foreign Exchange and the Central Bank conveyed, studied and implemented the spirit of the meeting of the State Council Financial Committee, and made relevant statements and policy explanations for the real estate industry. Ministry of Finance: comprehensively considering all aspects of the situation, there are no conditions for expanding pilot cities for real estate tax reform this year; China Securities Regulatory Commission: actively cooperate with relevant departments to effectively and effectively resolve risks for real estate enterprises; Banking and Insurance Regulatory Commission: encourage institutions to carry out mergers and acquisitions loans in a steady and orderly manner, focusing on Support high-quality real estate companies to merge and acquire high-quality projects of difficult real estate companies to promote a virtuous circle and healthy development of the real estate industry; the central bank: insist on making progress while maintaining stability, and prevent and resolve real estate market risks; the State Administration of Foreign Exchange: cooperate with relevant departments to promote the healthy and stable development of the real estate market.
Driven by multiple positive factors and the broader market, real estate stocks are experiencing a long-awaited rise. In response to the importance of this Financial Committee meeting, Dong Zhongyun, chief economist of AVIC Securities, said that the positive response to the policy has further solidified the "policy bottom" and will help alleviate market concerns about real estate, the Internet and other fields.
Sales fell sharply, but real estate stocks hit their daily limit. Later, favorable national policies were introduced. This strong contrast is a true reflection of the current real estate market, which is full of fog, full of "magic and madness", making it difficult for people to understand and understand. The real estate market is like this, and the construction and ceramics industry that is closely related to it is also unpredictable.
Two home furnishing brands announced the termination of their partnership with Deng Lun
On the "315" International Consumer Rights Day, the news that "Deng Lun was recovered and fined 106 million yuan for tax evasion" topped the list of hot searches on Weibo. According to statistics, Deng Lun's endorsements include: Bulgari, Sulwhasoo, Junlebao Jianchun, L'Oreal cosmetics, Unilever China hair care endorsement, Yunmi, Sophia, Quaker Oats, Roger Vivier wait. Among them, Sophia and Yunmi Smart Home have officially announced the termination of their partnership with Deng Lun. (Source: Manager Network)
✎[Commentary]From Fan × Bing before, to Wu × Fan, Li × Di, and Wang × Hong later , and now Deng Lun, celebrity endorsement scandals have been happening one after another. In the past, celebrities represented popularity and traffic, and asking celebrities to endorse could be said to be "a huge profit." Nowadays, with the frequent accidents of bad stars, traffic stars are gradually marginalized by mainstream values, and those among them who have overturned have long been regarded as morally unworthy. , synonymous with greed and no bottom line.
For ceramic companies, they produce and sell ceramic tiles with very low attention and frequency of consumption. It is not easy to build a brand, and they must seriously consider: celebrities are risky, and endorsements need to be cautious. Instead of spending huge sums of money to recruit obvious endorsements, it is better to turn the boss into the best spokesperson for the company, or create a virtual idol that young consumer groups like.
A total of 11 people in China’s home furnishing industry
Listed in the "2022 Hurun Global Rich List"
On March 17, Hurun Research Institute released the "2022 Hurun Global Rich List". In the global furniture industry, a total of 28 people are on the list, among which Yao Liangsong, chairman of Oppein Furniture, ranks first. The list shows that as of January 14, Yao Liangsong’s wealth was 59 billion yuan. A total of 11 people from China’s home furnishing industry are on the list, in addition to Yao Liangsong, Red Star Macalline Lianxing, Manhua Holdings Huang Minli and his wife, Gujia Furniture Gu Jiangsheng, Aurora Furniture Chen Yongtai, Easy Home Wang Linpeng, Good Mrs./Holike Shen Hanbiao and his wife, Oppein Furniture Yao Liangbai, Luofu Palace Furniture's Lai Ching-hwa, Yuexing Group's Ding Zuohong, Sophia Jiang Ganjun and others are also on the list. (Source: 77°)
✎[Commentary]Four big names in the ceramic industry are also listed in the "2022 Hurun Global Rich List". They are: Zhang Xi of China Ceramics Materials, Liang Tongcan of Hongyu Group, He Xinming/He Ying father and daughter of Dongpeng Holdings, and Ye Delin of New Pearl Group, their wealth is 10 billion yuan, 10 billion yuan, 7.5 billion yuan, and 7 billion yuan respectively. . Many ceramic people believe that there should be a few big names in the ceramic industry who are capable of entering this list, but they all keep a low profile. And those ceramic giants who are already on the list are all because their companies have gone public or their individuals and companies are too dazzling to keep a low profile.
Of course, whether you are a low-profile or a high-profile entrepreneur, the greater your ability, the stronger your ability to create, the more wealth you have, and the greater your responsibility, especially when doing business for good has become a major trend and an inevitable choice of the times. background. To put it in a small way, it is the entrustment of relatives and friends, the entrustment of employees, and the entrustment of the enterprise; in general, it is the entrustment of the industry, the entrustment of society, and the entrustment of the times...
The 2021 financial reports of overseas ceramic companies are released
Both achieved profit growth
Mohawk Industrial Group, the well-known Brazilian ceramic tile manufacturer Portobello Group and the well-known ceramic company RAK in the United Arab Emirates have announced their financial reports recently. Among them, Mohawk's net sales reached US$11.2 billion, a year-on-year increase of 17.3%, and its net profit achieved a 100% increase. Among them, the annual sales of ceramic tile products reached US$3.9 billion, an increase of 14.1%, and the profit reached US$403 million, an increase of 140%; Portobello Group, Brazil's largest ceramic tile manufacturer, achieved a growth of 51.9%; RAK Ceramics Group grew by 21.8%, with the total gross profit margin in 2021 being the highest in history. (Source: Ceramic Information)
✎【Commentary】Why are the profits of Mohawk Industrial Group, Portobello Group, and RAK Ceramics Group so high, while the profits of Chinese ceramic companies are so low? Is the market concentration of China's building ceramics industry too low? Low-end, low-price, disorderly competition is too fierce? The knockout round has begun. Capital expansion and asset restructuring are carried out, innovation capabilities are strengthened, and brand premiums are built!
2022 "Shanghai Interior Decoration Construction Contract Model Text"
Officially released
In order to further strengthen the management of Shanghai's interior decoration industry, improve the standard service level of the industry, and promote the sustained and healthy development of the industry, on March 15 this year, Consumer Rights Day "Fairness and Justice" Advocated by the concept of "Safe Consumption", the newly revised "Shanghai Interior Decoration Construction Contract Model Text" (2022 Edition) was officially released to provide additional protection for the rights and interests of consumers in home decoration construction. At the same time, the first batch of 35 well-known home decoration companies in Shanghai to implement the "Quality Acceptance Standards for Residential Decoration" promulgated by Shanghai solemnly signed a letter of commitment to jointly safeguard the rights and interests of consumers and create a healthy home decoration market in Shanghai. (Source: Shanghai Interior Decoration Industry Association)
✎[Commentary] The "Residential Decoration and Decoration Quality Acceptance Standards" was drafted by the Shanghai Consumer Rights and Interests Protection Committee. The first group standard formulated from the consumer demand side. It is reported that this standard stipulates the acceptance requirements and acceptance methods for the four important acceptance nodes during the interior decoration and decoration process: water, electricity, mud wood, painting, and completion. Many of the quality indicators are higher than the existing national standards and are maintained for consumers. Provide strong basis and protection for legitimate rights and interests.
At present, the implementation of finished ceramic tile delivery services has gradually become a consensus in the building ceramics industry. Should we consider learning from Shanghai's practice and formulating a group standard or industry standard for "Delivery and Acceptance Standards for Finished Ceramic Ceramics" based on consumer demand?
