In the near future, the "same-day delivery" experience may not only be fresh vegetables and fruits, but also the tiles needed for a new home. Guanzhu makes the speed of ceramic tiles arriving at stores and homes more and more unimaginable!
Since the implementation of the beautiful plan in 2022, Guanzhu Ceramics has actively explored new models to empower terminal development, empowering beautiful living spaces with better products and services, and a new "shared warehouse" model It came into being. On June 18, "Co-creation, Sharing, Win-win - Guanzhu Shared Warehouse Strategy Release and Cooperation Signing Conference" was grandly held in the conference room of the brand headquarters. Pan Han, General Manager of Guanzhu Ceramics Brand, Meng Chunqin, Zeng Xiaoquan, Deputy General Managers of Guanzhu Ceramics Brand, and more than 30 merchant representatives attended the conference.
▲Conference site
Creating a new model of shared warehouse
New profit engine and new brick buying experience
At the meeting, Mr. Pan gave us an in-depth interpretation of Guanzhu’s new “shared warehouse” model. He said that as the brand's "4S store-style" service station, Guanzhu's "shared warehouse" will be located in more than 20 cities including Beijing, Tianjin, Shanghai, Guangzhou, Xi'an, and Chengdu, carrying local warehousing, goods transfer, processing, and distribution. and installation and other major services.
▲Pan Han, General Manager of Guanzhu Tile Brand
In small and medium-sized cities, many stores have small inventory, resulting in limited product styles and long delivery cycles, thus losing customers. In the future, we will use Guanzhu's "shared warehouse" model to allow more diversified products to "flash" in major cities, and it is even possible to achieve "same-day delivery" in some areas!
▲ Interpretation of the value of Guanzhu’s “shared warehouse” model< /span>
Guanzhu’s new model of “shared warehouse” is a high-energy aggregation of the brand’s value in 3,000+ outlets across the country, providing local dealers with “weapons” - sharing a wide range of product styles and supporting services, reducing warehousing and logistics costs, and accelerating product development Delivery efficiency helps dealers "unburden" and win the market in a more perfect state. At the same time, the high-value empowerment model will attract more investors to join, promote the expansion of terminal outlets, solve the "last mile" problem of product delivery, and increase the brand potential in the local market.
In the future, Guanzhu’s “Shared Warehouse” will also serve as a regional market hub, improving operating efficiency through data-based operations, gaining insights into consumer needs, unifying marketing strategies and activities, and bringing “screaming” food to families. Product selection experience and supporting services provide an acceleration engine for terminal store development!
Enjoy the new model bonus
Merchants like it and look forward to the future
In addition to empowering terminal stores and serving consumers, the new model can also give powerful merchants who join the "shared warehouse" model a broader market and profit points: product policy support from the brand headquarters, shared warehousing logistics, and processing shops across the country. Post service profits, expand the boundaries of operations, iterate the team's ability to resist risks, etc., and upgrade operations from product providers to service providers!
Therefore, the on-site merchant representatives showed a high degree of recognition of the new model and a strong intention to cooperate. The two parties at the scene had in-depth exchanges and negotiations on the new model of cooperation, brand policies and other issues.
Some merchant representatives said bluntly: "Others say that these two years have been difficult, and the future will be even more difficult, but I am full of confidence in the future! The new model is not just as simple as empowerment, but fundamentally brings us new Profit margins! I also see the brand’s strong market vitality from its continuous exploration of new models.”
▲ Guanzhu ceramic tile brand leaderRepresentatives communicated with merchants on site
Win: A new blue ocean
On-site signing and wonderful companionship
The future of the new model is promising, and the strong support of the group's strategy and brand has established the confidence and expectations of merchants. This conference facilitated dozens of merchants to reach cooperation intentions, with the contract amount exceeding 100 million yuan!
▲ Silhouette of the on-site signing ceremony
The time is right for a good plan
A win-win situation for a beautiful new blue ocean
The biggest danger in turbulent times is not the turmoil itself, but the continued use of the past thinking and logic. Guanzhu Ceramics firmly implements its beautiful plan, and the new "Shared Warehouse" model achieves a win-win situation for all parties: consumers gain a wonderful new experience, small and medium-sized dealers achieve comprehensive improvement in competitiveness, and powerful merchants can join the "Shared Warehouse" to gain a broader market and profits ability! Looking forward to a better future with you!
