On July 5th, the 37th Ceramics Expo was held grandly. Tao Yuanshuai ceramic tiles made a dazzling debut. The headquarters empowered and gathered strength to move forward. This was a battle of brain power and physical strength. As the saying goes, the aroma of wine is not afraid of the depth of the alley. Marshal Tao's new wave of Kung Fu is truly amazing and has become the subject of many media reports.
Vol.1/
Grasp the core direction
Clear strategy, effective empowerment
In the rapidly changing market environment, brand transformation, channel and store upgrades are imminent. We need to clarify the brand development strategy. Lin Guangyun, chief instructor of Haoshuai Business School, explained in detail the current changes in traffic entrances and transaction methods, including customized regional help Assistance plan, as well as insight into the personality characteristics of current consumer groups, using the precise circle of Internet big data to unlock the secret of traffic entrance, and establishing the account matrix of Xiaohongshu and Douyin are the sources of brand and terminal traffic.
The terminal needs to change its transaction method, starting from shaping product value, from selling single bricks to selling the entire space, and making good use of the 3D home platform to implement design marketing and design drainage, thereby improving the terminal's ability to attract traffic and close transactions.
During the interactive discussion session, on-site customers enthusiastically offered suggestions and suggestions. Some customers said they had obtained traffic in the same city through content marketing and new media tools. They all expressed their approval and support for the establishment of an account matrix to attract traffic proposed by the headquarters.
Vol.2/
Self-media matrix
Unlock the secret to monetizing traffic
To cater to new consumer demands, develop online channels, to help terminals change their marketing thinking, self-media operations specialist An Qi analyzed Xiaohongshu’s marketing methods, as well as Douyin’s promotion operation rules and algorithm logic, and conducted practical operations on account establishment, positioning and content output. explanations, and one by one answers to problems such as account limit and insufficient play volume. Empower dealers to break through offline marketing paths, unlock new ideas for accumulating customers online, and boost store product promotion and sales!
Vol.3/
Ip Man Squat Challenge
Show strength and Kung Fu
"Zhen Kung Fu, trendy and elegant", as the theme of this event, every move shows the charm of Wing Chun. Marshal Tao Yip Man Squatting Challenge has been promoted since the early stage, and the number of clicks has exceeded expectations. On the first day of the Tao Expo, heroes from all walks of life volunteered to compete. When squatting with one foot, the other foot was straightened and kept parallel to the ground. Looking at this simple movement, it also stumped many challengers. But don’t ask where the hero came from. The warriors really put in the effort and were full of momentum. The challenge records continued to be refreshed in 10 seconds, 20 seconds, 30 seconds... The applause on the scene continued. Donnie Yen’s autographed photos were immediately collected by many heroes.
Vol.4/
Meet the National Trend
Let’s go to a novel and fun playhouse
In addition to the Ip Man Squatting Challenge, there are also a literati pavilion, a hero arena, and a Chinese quintessence card pavilion. Various novel and interesting fashion shops attract many merchants to come and check in. You can win more while participating in interactive games. After receiving generous gifts, the prize redemption area was packed with people, and the scene was bustling with activity!
On the first day of the Ceramics Expo, the Tao Yuanshuai exhibition hall was full of people and the atmosphere was warm. The videos and pictures hit the circle of friends. During the Ceramics Expo, we will continue our excitement. The Tao Yuanshuai Headquarters Marketing Center is looking forward to your visit!
