In 2022, Hongyu Brand Division will focus on the core goals of the "Three Major Strategies", with a strong service system as the support and backing, and is committed to providing solid operational services to every franchisee. And profit guarantee, let the terminal operation worry -free; strong service, fast profit, join Hongyu Ceramics, realize easy buildings, operate smoothly, and continue to develop!
25 years of strength, Hongyu Ceramics has formed a powerful operating service system. As the leading department of the brand, under the leadership of Liao Zhimou, deputy general manager of integrated northern area sales of Hongyu Business Unit, Luo Yihui, deputy general manager of integrated southern area sales, and Lu Jianwen, deputy general manager of integrated southern area sales, Hongyu’s three major sales areas have created practical The model sales service team, go all out to work on multiple fronts, and continuously go deep into the national terminal sales outlets to provide extreme services.
Hongyu's three major sales area teams will bring the latest product information and policies from the headquarters to the terminals every time they go on a business trip, promote new product sampling, new store construction, etc., and track terminal engineering services throughout the process, Policy explanation, opening, inventory inspection, billing, delivery, etc. required for store operations.
△ Lin Xiankun, regional director of western Guangdong, Hainan and Guangxi, traveled to Beiliu, Guangxi to provide management training for local dealers.
△North China Region Director Xu Wei went on a business trip to Jiexiu, Shanxi Province, and discussed with dealers to promote the upgrade of the showroom to version 3.0, establish the local influence of the brand, and promote the market share of major products such as large boards and sales increase.
△Hubei East District Sales Manager Liu Zhitao shares 3.0 new store profit tips for dealers
△On the occasion of the new product release, Zhejiang sales manager Kong Fannuan explained the product advantages and selling points to Taizhou dealers to enhance customer experience and help local stores increase sales efficiently.
△Anxi Hongyu Ceramics Pair 750x1500/There is a large demand for products with 900x1800mm specifications. The Fujian Southern District sales manager communicates with local dealers about the headquarters’ promotion policies and stocking and delivery plans.
The 36,000㎡ project in Longyan, Fujian is in urgent need of indoor bricks. The Guo Zhiwei team in eastern Guangdong and Fujian learned about customer needs during the market development process and reported them back to the company as soon as possible. Due to the large volume of the project and the tight time limit, the finance department, internal affairs department, sales support group and other logistics departments immediately coordinated various processes and contact work for them. Their rigorous, timely and orderly service attitude was quickly recognized by the customer and the contract was signed smoothly. Precisely because of the close cooperation between all departments of Hongyu, the brand has won the support and trust of the terminal market and the majority of users.
△In order to provide timely and rapid support for terminal operations, Hongyu Ceramics’ Finance Department uses a special service system to track the progress of the implementation process at any time, create a smooth service chain throughout the process, and guarantee front-end sales. Escort; Strictly review the terms of each purchase and sale contract, confirm the end customer's ordering plan, authorize delivery, etc. at the first time to ensure that the customer can receive the goods in time and complete the withdrawal of funds; from contract signing - purchase - shipment - settlement, etc. Comprehensively ensure efficient communication and smoothness in financial logistics links.
△After the sales area manager completes the signing of the contract, the internal affairs department needs to carefully check the information and enter the customer information into the system. The sales support team will cooperate with sales billing, inventory checking, stocking, and docking with the factory. The garage arranges vehicles and organizes resources to flexibly deploy the logistics system to ensure reasonable turnover of goods. With the efficient cooperation of the finance department, internal affairs department, sales support group and other logistics groups, every service link and process is closely linked, providing strong logistical support for the good development momentum of brand sales.
△More and more customers join Hongyu, and the brand territory continues to expand
Strong dealers and customers from all over the world have expressed their recognition of Hongyu Ceramics' strong service system and have joined Hongyu Ceramics to plan for long-term development. The sales area manager of the Guangdong and Fujian team has newly signed a dealer account in Luhe County, Shanwei City. This is a post-90s generation with ideas, courage and motivation. He believes that Hongyu’s quality and brand strength can quickly realize his ideal blueprint. After discussing with the staff, we quickly decided to sign a contract to join.
After receiving the terminal’s demand for building a store, the designer needs to design floor plans, construction drawings, and soft decoration renderings according to the local store area and layout within a few days; during the construction period, the designer also needs to go to the construction site to control The overall rhythm and quality ensure the dynamic performance of the terminal exhibition hall.Line layout and decoration effects can provide customers with high-quality brand strength and product experience. Customers feel more confident after learning about Hongyu’s design services.
△ When the 800² new store in Zibo, Shandong was being launched urgently, the senior display designers of the Creative Exhibition Center worked overtime for four consecutive days until late at night, completing a total of more than 200 drawings in time and delivering them to customers. In order to allow each project to be implemented quickly and ensure store quality and construction progress, under the guidance of Chen Tianpei, deputy general manager of the Creative Products Exhibition Center of the Hongyu Business Unit, the delivery speed and effect of the Hongyu Brand Image Exhibition Hall have been recognized and recognized by customers. Good reviews.
From a floor plan to the construction of a new store, the work of the Hongyu Business Department Creative Products Exhibition Center runs through the completion of stores across the country. There are more than 2,000 square meters of Yulin specialty store in Shaanxi, more than 1,000 square meters of Shijiazhuang specialty store in Hebei, more than 800 square meters of Qinhuangdao specialty store in Hebei, more than 500 square meters of Shanghai Jinshan specialty store, more than 500 square meters of Jining specialty store in Shandong, etc., which have been carefully checked, kept improving and worked together by the Creative Products Exhibition Center. , the image of high-end and fashionable showrooms is everywhere across the country. With strong brand vision and influence, customers can be more competitive in the market wave and the products have more bargaining power.
In recent years, Hongyu has used its strong service system and complete supply chain system to help terminals create many excellent project cases across the country. The picture above shows the site of the 21,475㎡ Hongyu marble tiles stationed in Chengfahui Jinwangjun project, Xinluo District, Longyan City. As one of the most powerful local engineering dealers, the Longyan Workers' Cultural Palace Municipal Project was also a cooperative customer signed by it during the same period.
△Through daily examination training, morning and evening meeting management, periodic operation summary meetings, regular organization of night banquet group purchases, in-depth community and construction site expansion and other measures, terminal dealers have maintained a high spirit and full enthusiasm and energy into store operations.
△ Dealer teams from all over the country visit construction sites regularly, actively provide professional paving services to home improvement retail customers, and integrate strict craftsmanship standards into the decoration of each household.
△Under the strong operational support system of the brand, the service level of Hongyu stores in various places has been continuously improved, winning the trust of the market and consumers with good brand reputation, and a steady stream of customers.
The Market Management Center of Hongyu Business Department has established a terminal service team to provide one-on-one guidance to terminals from multiple dimensions such as professional training, event promotion, and operational assistance to solve dealer problems. Basic operation and management issues in terms of brands, products, stores, channels, etc., while establishing an all-media publicity platform to continuously enhance brand awareness, reputation and online reputation, and further empower the core competitiveness of the terminal.
Win the market with ultimate service
