On December 5, the 2019 Guangzhou Design Week officially kicked off. The Möbius strip inspires the design concept, and Jianyi marble tiles create a design space with dense seams and infinite flow and circulation. Stefano Trovato, the chief designer of Jianyi marble tiles from Italy, based on Jianyi's advantages in marble tile specifications, textures, technology, etc., gave an in-depth interpretation of the design concept of this exhibition hall and the application of large-scale continuous patterns and dense seam paving in future home spaces. application value.
Rebirth: Infinite Loop
This year’s Guangzhou Design Week has a lot to see: two new exhibition halls, Poly World Trade Expo and Nanfeng International Convention and Exhibition Center, have been expanded to 120,000 square meters, with 12 exhibition halls and nearly 1,000 visitors from more than 20 countries. Enterprises and institutions such as design, art, creativity, materials, home furnishing, intelligence, and advanced customization, which are suitable for private residences and new businesses, competed to exhibit and release "new life, new species, and new business."
The theme of this conference is "FRESH". As an old friend of Guangzhou Design Week, Jianyi marble tiles brought a new generation of infinite series this year. The design of the pavilion is inspired by the "Mobius Strip", the symbol of infinity. The "Möbius strip" is a symbol of infinite loop. If a person stood on the surface of a giant Möbius strip and walked along the path he could see, he would never stop. To put it simply, if we rotate one side of a piece of paper 180° and connect it to the other side, we can form a Möbius strip, which means an infinite loop that never ends.
(Jianyi marble tile showroom design inspiration: Möbius strip)
The "Mobius strip" created by Jianyi Marble Tile Experience Center, the flowing curved surface brings a visual "borderless" shock. In the overall space, the infinite continuous pattern series "Royal Blue" echoes each other on the ground and the "Mobius strip" in the air. The continuous pattern and dense joint paving allow the ceramic tile textures to naturally connect and the patterns to be continuous and consistent, achieving the natural beauty of natural textures. In a limited space, the paving effect of Jianyi marble tiles achieves infinite visual extension, makes it more regular and atmospheric, and allows you to experience the art of infinite circulation and infinite extension.Technological charm.
(Jianyi marble tile exhibition hall location: Poly Exhibition Hall 01 Hall 1B12)
Design: “One” tile to “one space”
Jianyi marble tiles have always attached great importance to design value and design power. Stefano Trovato, the chief designer of Jianyi marble tiles, believes: "All Jianyi marble tiles come directly from the application in design. Starting from the application design, we understand what kind of natural textures we should look for, so as to provide consumers with better Comprehensive product."
(The product is the medium for Jianyi to display his design concept)
“Many companies in the industry now simply use marble tiles instead of ordinary ceramic tiles, and do not realize that marble tiles need to be considered in design applications, and similar situations also exist in the international market.” Stefano Trovato said, “ Products and design are inseparable and integrated with each other. Products are the medium for us to display our design concepts. At Guangzhou Design Week, what we really want to show is Jianyi’s design concept. We will not only study product technology and natural textures, but also consider them from multiple perspectives such as architectural design, interior design, and service needs, so that the products can be applied to more buildings. ”
Recently, Jianyi has carried out a dense seam paving 2.0 upgrade. It not only strives to improve the texture, specifications and performance of the marble tile material itself, but also creates a comprehensive space experience: the light, touch and paving effect are all pursued to the extreme, with infinite connection. Texture effect, realize the natural beauty of natural texture, and meet the various aesthetic and practical needs of users in home design and decoration.
The floor of the Jianyi Experience Center is a very large space with an area of more than 200 square meters. Jianyi marble tiles 900X1800mm gold large-sized products are used. Through the continuous and dense seam paving, the space limitations of single tiles are freed, and the texture is free in the entire space. Stretch to achieve the extension of the space; the royal blue has 8 different patterns in texture design, which can be used in daily home spaces. The continuous patterns become a "piece" of 13 square meters of visual space. It can also be usedThrough different arrangements and combinations, a space of 52 square meters or more can be created. The flowing texture is like an endless ocean wave, and a single tile creates a surface or even a space.
Coming from space and going to space is the basic principle of Jianyi’s design products. Behind every tile there is its design concept, thinking about aesthetics and thinking about space. From creating the category of marble tiles to entering the field of high-end decoration, Jianyi marble tiles have not only expanded the width but also the depth of the ceramic tile industry. Jianyi's next innovative changes will still closely focus on the user's application design needs, truly understand the user's living space, continue to iterate products and services, and create more value for users.
Stefano Trovato, the chief designer of Jianyi marble tiles from Italy, is an Italian architect who graduated from the Department of Architecture of the University of Rome and has a special sensitivity to architectural design. He believes that marble tiles are a completely new product, different from ceramic tiles and natural marble. He hopes to use marble tiles as an artistic medium to create and form distinctive art and architecture to express the characteristics of marble tiles through their artistic form and language.
Today’s headlines:
1. Jianyi brought a new generation of infinite series series to this exhibition. What are the highlights of the new product? Where did the design inspiration for the Infinity Pattern series come from?
Infinitely dense seams are the product features and design concept of Jianyi. All marble tiles from Jianyi are directly derived from the application in the design. Starting from application design, Jianyi has invested a lot of technology research and development and data analysis to find natural textures that meet user needs, so as to provide users with more comprehensive products.
Through dense seam paving and infinite connecting patterns, Jianyi marble tiles extend the vision and create unlimited spatial effects to meet most people's needs for "bigness".
Jianyi not only hopes to be infinitely close to the effect of natural texture, we also hope to do better, stemming from nature and transcending nature, this is our expectation.
Netease Home
2. The brand positioning of Jianyi is high-end. In your opinion, what is the relationship between high-end and youth?
First, the definition of high-end has changed. In the past, high-end meant luxury and wealthy people’s money. Contemporary young people's pursuit of high-end design has changed. They pay attention to the sense of design and pursue high-end design, rather than superficial and luxurious high-end.
3. From the perspective of design, how does Jianyi identify the young consumers who belong to the brand positioning?
We do not deliberately seek out this target group. But we focus on user value and discover user needs from a design perspective. The design of Jianyi marble tiles pursues the beauty of nature and meets the high-quality and tasteful natural beauty pursued by users.
Pacific Home
4. Today’s exhibition hall design is very distinctive. Through this exhibition hall design, what kind of brand concept does Jian Yi want to convey to the outside world?
In this exhibition hall design, we hope to convey two levels of concepts:
First of all, Jianyi attaches great importance to design and hopes to express Jianyi's brand concept of excellent design DNA through design. We are not just a product manufacturer, we will also express the concept of letting more people enjoy the beauty of nature through design.
Secondly, the design of the pavilion is inspired by the "Mobius strip" that symbolizes infinity. If a person stood on the surface of a huge Möbius strip and walked along the path it could see, he would never stop. Simply put, the Möbius strip represents an infinite loop that never ends.
The "Moebius strip" created by Jianyi Marble Tile Pavilion, the flowing curved surface brings a visual "borderless" vision, echoing the infinite series of "royal blue" on the ground.
5. How do you view the future development of big boards in China’s home furnishing market?
Large slabs are indeed increasingly becoming a process trend.
Large boards are also subdivided into two types of specifications. One is the golden specification of Jianyi marble tiles, 900mm×1800mm, which can be used for interior decoration. The other specification is 1600mm×3200mm, a super large slab, which is mainly used for exterior walls and curtain walls. These two types of large boards are applied according to the needs of different customer groups and different scenarios, and have their own consumer markets.
China Ceramics Network
6. How many times have you participated in Guangzhou Design Week and participated in the design of the Jianyi Pavilion? As for the trend of large boards in China, judging from this year's Bologna exhibition, it is actually the opposite. As an Italian designer, what do you think of the development trend of China's large board market?
This is my third time coming to Guangzhou Design Week and participating in Design Jianyi’s pavilion.
At the Bologna Exhibition, we saw the trends of ceramic companies in all categories. For categories such as antique bricks and antique bricks, their characteristics do not need to be large-scale. Therefore, the trends are different for different ceramic tile categories.
For the entire industry, including marble tiles, there will not be only one direction for large slabs. Some companies will return to simplicity, which is a cycle of trends. Different products will have different trend directions. Product specification trends, like fashion trends, ceramic tile companies' specifications planning will also be different, and there will be corresponding trend cycle changes every year.
7. This year’s Guangzhou Design Week no longer just displays products on a large scale, but also displays the characteristics of a concept exhibition. So, what attracts designers to Guangzhou Design Week? Is it the material? Is it a design concept? Or concept design?
Designers come to the exhibition with different purposes and needs, and the highlights that attract them are also different.
Some designers come with their own design ideas and they will focus on the product. Some designers do not have a specific purpose and may only browse exhibitions. Then they will like some special and unique design concepts, and the products will not be so attractive. Therefore, the purpose of the designer's visit determines the highlights that attract him.
Every time I come I see something new that I haven't seen before. Maybe the design of these new things is not so perfect and there are some flaws, but because they are "new", I will pay special attention to them.
Sina Home
8. From an enterprise perspective, for example, a ceramic tile enterprise would rather show designers the product or the design concept of the brand?
Nowadays, many companies in the industry simply use marble tiles instead of ordinary ceramic tiles, and do not realize that marble tiles need to be considered in design applications, and similar situations also exist in the international market.
For Jianyi, products are the medium through which we display our design ideas. Product and design are inseparable and integrated with each other. At Guangzhou Design Week, what we really want to show is Jianyi’s design concept. Coming from space and going to space are the basic principles of Jianyi's design products. Behind every tile there is its design concept, thinking about aesthetics and thinking about space.
In the design application of Jianyi, we not only study product technology and natural textures, but also consider it from multiple perspectives such as architectural design, interior design, and service needs, so that the product can be applied to more buildings.
9. Nowadays, more and more ceramic tile companies are participating in Guangzhou Design Week, as well as some material companies. In the interior decoration industry, the competition among material companies is becoming increasingly fierce. How can companies maintain their competitive advantage? Is Jianyihui launching a new generation of products every year enough to cope with the fierce competition and maintain its own advantages?
The competition never stops. It is unrealistic for an enterprise to always remain number one in all aspects. Nor will we become a competitor in all materials industries. Jianyi has always focused on marble tiles. While focusing, we pursue the ultimate and continue to explore the "good" standards of marble tiles in depth. This is our mission.
In the home decoration industry, consumers will choose suitable brands and products based on budget, preference, and style. Jianyi is positioned as high-end and has a group of matching target consumer groups. We hope to combine the natural beauty of natural textures with the functions of ceramic tiles, thus creating the marble category, hoping to allow more people to enjoy the beauty of nature.
In the face of never-ending and fierce market competition, Jianyi will continue to innovate and change to maintain its own advantages.
10. Jianyi has been involved in the channel of designers for many years. As the chief designer of Jianyi, what do you think is the biggest demand of space designers for ceramic tiles?
For all designers, the primary pursuit of ceramic tile materials is high quality. This is not only a requirement of designers, but also a demand of consumers. Quality is also the primary requirement in any field. The quality of marble tiles determines the realization of various The possibility of space design; secondly, different projects, home projects and engineering projects, designers will have different needs for materials.
(This article is provided by the enterprise)
