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Liu Dong, the person in charge of Luzhai Oceano, is responsible for the entire follow-up process from store design and decoration to trial opening in August, and actively arranges team training so that everyone in the team can quickly get started with ceramic tile sales. After the store started trial operation, Liu Dong also used various methods to promote the Oceano brand through different local channels and achieved good publicity results.
Although Luzhai Oceano has just started its trial operation, there have been transactions within one week of its trial operation. So far, it has achieved good results.
Responsible person of Luzhai Oceano
Interview with the person in charge of Luzhai Oushenuo
1. What industry were you engaged in before? Why choose to join Oceano? What do you think of the Oceano brand?
I used to work in a decoration company, and I have always used Oceano brand products. Both designers and customers have very good feedback on Oceano's products, and I also found that Oceano's reputation and brand value have been improving. Rising high. At that time, I had an idea. If we build a strong brand like Oceano, we can definitely bring tangible benefits to myself and the company.
After joining Oceano, the headquarters has given a lot of support and help, from store design and decoration to later in-store training by headquarters instructors. In particular, the store is located in the local Country Garden community. The headquarters has established a long-term strategic cooperative relationship with the Country Garden Group. Therefore, without too much publicity, all customers in the Country Garden community use Oceano brand products. This is all due to the Oceano brand. strength.
2. What is the current operating status and performance of the store?
At present, the store has just been renovated and is temporarily equipped with a store manager and a shopping guide. It is planned to be equipped with a designer and a after-sales person. Although the store has just been renovated, many customers have entered the store after the early publicity. Customers have completed transactions within one week of the trial operation. Currently, there are still 5 customers with strong intentions, and customers will basically be able to enter the store and complete transactions in the near future.
3. How do you arrange and plan to achieve such excellent results?
To be able to close a deal in just one week during the trial period, the first step is to do a good job in early publicity to increase the local brand awareness of Oceano, and then to promote it through telephone sales, online Jukebao activities, and WeChat Marketing, etc. to find potential customers and invite them to the store. Although our store is relatively small as a smart store, we benefit from Oceano’s 3D cloudDesign and interactive large screen, some local real estate floor plan and renderings can be directly displayed to customers on the interactive large screen, and tiles can also be changed with one click, which reduces customers' ignorance of the actual paving effect of the product when purchasing tiles. concerns, which has greatly promoted our sales.
4. What do you think of Oceano’s smart stores, three major tools, and headquarters-related training?
I feel very good about the smart store model. It can be easily operated without a large store, saving a lot of costs, and it can achieve the same sales results as some other larger local stores. After the store decoration was completed, the teacher came to the store to provide training for the team on corporate culture, product knowledge, store reception procedures, etc. This gave us a deeper understanding of Oceano and allowed our work to be carried out quickly and orderly.
What impressed me the most are the three unique tools of Oceano. The first one is Jukebao. Nowadays, people’s life and work are inseparable from WeChat. With this Jukebao, it can help us quickly promote and find accurate customers. Moreover, there are many decoration cases and decoration knowledge on Jukebao. When sending them to customers, they will not feel disgusted when they see the decoration cases and decoration renderings of their own apartments, which facilitates us to quickly establish a topic with customers. .
The second one is 3D Cloud Design. This software is very friendly to some employees who have never been exposed to design. They can get started quickly, and the designed renderings are also very beautiful. The third is the interactive large screen. We use 3D cloud design to make renderings based on the floor plan of the local community and upload them directly to the interactive large screen, so that customers can more intuitively see the actual effect of our products in their community, and There is also a very convenient function inside, which is one-click brick replacement. This is something I have not seen in other stores for the time being. This function can quickly display the products that customers like on the interactive large screen, which greatly improves the order rate. Conversion rate.
Liu Dong believes that with the support of the headquarters and the empowerment of the three smart tools, Luzhai Oushennuo will be able to become the first in the local ceramic tile market.
(This article is provided by the enterprise)