On the afternoon of September 8, 2021, the release of the new Oceano brand strategy and the national dealer summit of "Elegance and luxury, carrying on the past and opening up the future" were grandly held at Guangzhou Chimelong Hotel. Wu Zhixiong, Director and President of Diou Home Furnishing and Chairman of Oceano, Wu Chaorong, Executive President of Diou Home, Ding Tongwen, President of Foshan Oceano Ceramics Co., Ltd., Pang Shaoji, Vice President of Foshan Oceano Ceramics Co., Ltd., Foshan Oceano Ceramics Co., Ltd. The company's vice president Zhang Shaojun and other leaders attended the event. More than 2,000 dealers' family members and reporters from various media attended the event and participated in the grand event.
"Ya She has the right way to carry on the past and open up the future" Oceano brand new strategy release and The National Dealer Summit was held grandly
Based on the consideration of brand strategy and comprehensive insight into the market, Ding Tongwen, President of Foshan Oceano Ceramics Co., Ltd., said that Oceano has launched a new brand strategy, pointing to the strategic logic of user value and realizing user value, and creating European Shennuo's development "accelerates"!
Ding Tongwen, President of Foshan Oceano Ceramics Co., Ltd.< /span>
How to achieve performance growth in an environment where industry growth is slowing down? Zhang Shaojun, Vice President of Foshan Oceano Ceramics Co., Ltd., analyzed the market space and industry development status, pondered new business thinking, and explored new paths for growth. Under the guidance of the new marketing strategy, Oceano will make organic breakthroughs, create profits and increase efficiency, and create a century-old enterprise.
Zhang Shaojun, Vice President of Foshan Oceanino Ceramics Co., Ltd.< /span>
This is an era of win-win cooperation, an era of resource sharing, and an era of complementary advantages. Tan Yisong, assistant to the president of Oceano and general manager of the Engineering Operation and Management Center, analyzed large tooling factories from multiple macro perspectives.Regarding the advantages of the implementation strategy of integrated business resources, he said, "With the full implementation of the large tooling strategy, the advantages of integrated manufacturers are further reflected. Oceano and various dealers jointly seek to complement each other's advantages and achieve mutual benefit and win-win results."
Tan Yisong, Assistant to the President of Oceano and General Manager of the Engineering Operation and Management Center
Improving service quality has become an important means for modern enterprises to compete for customers and participate in market competition. Li Yao, general manager of Oceano Supply Chain Management Center, said that Oceano will create high-quality services by creating a big service strategy of "A+ Space Delivery" to create profits efficiently and become consumers' first choice with differentiation. Reachable, enhance brand awareness and reputation.
Li Yao, General Manager of Oceano Supply Chain Management Center
With the advancement of the new brand marketing strategy, Oceano has redefined the R&D system. Meng Zhenming, general manager of Oceano's Guangxi base and deputy director of the Deou Home Furnishing Central Research Institute, emphasized that focusing on innovation, in-depth research and development of new technologies, new materials, new processes, etc., efficiently empowering sales, and allowing technology to effectively enhance the differentiation of the company. competitiveness.
General manager of Oceano Guangxi base and deputy director of Diou Home Central Research Institute Dean Meng Zhenming
Wu Chao, assistant to the president of Oceano, proposed a regional integration strategy for production and sales, which will improve delivery efficiency, improve delivery quality, reduce transportation costs, provide stocking support and deliver quality through customized strategies.
Wu Chao, Assistant to President of Oceano
Gather new energy and start a new journey. As the host said "The signing ceremony is officially launched!" the leaders signed on their iPads, and the signature handwriting was displayed simultaneously on the large LED screen, witnessing this exciting highlight moment together!
Master core technologies, deepen basic R&D innovation, and strengthen the integration of industry, academia, and research. Oceano held a signing ceremony with Sun Yat-sen University and South China University of Technology to establish a long-term and stable strategic cooperative relationship, use the power of innovation to detonate products, and use the power of technology to seize high ground.
To sublimate the multi-dimensional value of products and give the brand more cultural core and innovative forms, Oceano signed strategic cooperation agreements with "The World in the Palace", Chinese Character Art, and the China Academy of Art to jointly explore the stories behind the culture and interpret The development logic behind the creativity integrates the profound and profound culture of China for five thousand years, bringing a different color and beauty to ceramic tile fashion.
To empower efficient brand communication in an all-round way and fully drive the strong development of the brand, Oceano has reached strategic cooperation with CCTV, CCTV, Douyin, Kuaishou, Baidu, NetEase and other media, as well as many airports and high-speed railways, leveraging high-quality communication channels, boosting the influence of the Oceano brand to a new level.
Elegance and luxury are the way to carry forward the past and open up the future. Faced with the smoky industry environment where the strong are always strong and the weak are always weak, the leading enterprise Yalu Life HomeOshen Nuo Ceramics strives to be the first with an attitude of accumulation, innovation and leadership, and is moving towards a ten-billion-dollar enterprise at high speed! Under the guidance of Oceano's new business strategy - the large tooling platform strategy, Oceano will burst out with vigorous and upward energy. Carrying forward the past and looking forward to the future, it will definitely look forward to the present as one of the most popular ceramic brands!
