On October 14, the "11th China Real Estate and Pan-Home Industry Cross-border Summit" hosted by the China Building Decoration Association and hosted by China Ceramics Network was held at the Sofitel Louvre Hotel in Foshan, China.
The theme of this event is "New Trends, Big Brands". Cheng Zhen, general manager of the ceramic tile division of Wrigley Home Furnishing Group, was invited to participate in this event, together with many industry figures, major ceramic brand elites and media representatives , keep abreast of ceramic building trends, discuss brand development, and provide innovative ideas for industry progress.
/ Honorable moment and return with honor/
The award ceremony for the 11th Top Ten Building and Sanitary Ceramics Brands List in 2021 was held grandly at the summit.
Wrigley Composite Light Grain Tiles lived up to expectations and passed strict screening by professional judges. With its strong brand influence With its unique product competitiveness, it stood out from many candidate brands and won the double honors of "Top Ten Tile Brands" and "Single Product Champion Brand" in one fell swoop!
In addition, Wrigley composite light-grained bricks Beijing dealer Xu Hongquan and Hangzhou dealer Chen Hangmin won the "2021 "Outstanding Dealer of the Year in the Building Ceramics Industry" award.
This selection event for the "Top Ten Brands of Building Sanitary Ceramics" sponsored by the China Architectural Decoration Association, the Material Application Branch of the China Architectural Decoration Association, and the China Ceramics Network has lasted for 11 years and can be called the history of the ceramics industry. The oldest and deepest foundationIt has a thick "Top Ten Brands List" and is known as the "Hundred Flowers Award in the Ceramic Industry".
The award selection has two stages: preliminary evaluation and final evaluation, and comprehensively evaluates participating brands from multiple dimensions such as brand influence, productivity, product strength, originality, design, content, and operation. It not only fully respects the public opinion on the Internet but also fully considers the real strength of each participating brand. It selects the best brand from 85 outstanding ceramic brands. It is the most authoritative selection in the industry.
/Brand Upgrade Empowerment Terminal/
As Dr. Shan Ren said: "Brand is the symbol of the company and products, and it is also the impression."
As a unique industry veteran in the ceramic tile industry, Wrigley Ceramics has experienced 14 years of brand development and has a domestic first-class and advanced ceramic tile production line with an annual output of 3,000+ square meters. It has won multiple R&D patents and technologies and has 870+ sales outlets. With its layout and 100+ strategic partners, it is a comprehensive high-end brand with both strength and influence.
Since this year, Wrigley tiles have been upgraded to Wrigley composite light texture tiles and have attracted much attention. In the new brand strategy Based on the proposition of product concept, it has redefined the role of ceramic tiles in home space and refreshed the industry's understanding around "tiles are the background of home space". Through intensive cultivation and continuous innovation and iteration of product series, it has continuously provided consumers with It has brought better products and services, leaving a deep impression on more and more dealers and consumers.
With a complete marketing system and channel network, and through multi-dimensional and multi-channel communication and momentum building, more and more Wrigley Composite Light Pattern BricksThe dealers are renovating their stores and new dealers are joining the company continuously. Especially after the release of the brand upgrade, Wrigley composite lightThe eye-catching report cards of Tuzhuan’s nationwide terminal stores explain everything!
It can be said that this time, the dealer of Wrigley Composite Light Grain Tiles was awarded the title of "Outstanding Dealer" Well deserved.
▲During the National Day Golden Week this year
Wrigley Composite Light Pattern BrickWelcome to the terminal's popular "opening wave"
Such a prosperous scene also shows that Wrigley composite light-grained bricks has promoted the market under the new strategy Development, empowering terminals through hard-core brand strength, has given dealers full confidence.
/ Ultimate pursuit of innovation/
Focusing on product trends, Cheng Zhen, general manager of Wrigley Ceramics Division, said at the roundtable forum: "The current direction of product innovation is inseparable from insight into the real needs of users."
"So what are the real needs of users? In fact, returning to the essence of ceramic tiles, it mainly plays the role of setting off furniture and soft furnishings in home spaces. It is actually a background, or a base color. This essence determines that the tiles should be more simple and leave the space blank. Based on this essence, the tiles should not be fancy or personalized, but should be made to fit the comfort of the home space. ”
▲Cheng Zhen (second from left), general manager of Wrigley Ceramics Division
Participate in the summit
Therefore, Wrigley Composite Light Textured BricksThe actual needs are integrated into the expression of the texture, color and texture of the ceramic tiles, achieving true innovation. The iconic super-grade "bookish" light texture II series launched by it features a composite light texture with a brightness difference of ≤21 levels, 3%-15% comfortable and decompressed low-saturation colors, and a new slate and starlight ink processing technology. , creating a visual effect of "solid color three meters away and details within one meter", leaving more white space in the space, and is committed to providing users with an ideal home space background.
No matter whether it is the overall style, texture, or touch, it is just right. This ultimate pursuit of product quality makes Wrigley composite light texture bricks are increasingly loved and trusted by consumers.
▲Scholarly Light Texture II AC715252G
New heights, new starting points. In the future, Wrigley composite light texture bricks will adhere to the original intention of focusing on professionalism, continuously improve brand strength and innovative products, and lead The terminal position is the profit outlet, and we strive to create the most beautiful home space for consumers!
