On March 29, the matte texture elegant life and Foshan Juran flagship store opening ceremony were grandly held in Building D of Foshan Juran Home. Fu Yongqiang, general manager of Foshan Juran Home, Zhang Xiaoping, general manager of DAMIA (Damiya Tiles), DAMIA Foshan Liang Jianyi, general manager of Juran flagship store, Liang Guangkun, general manager of domestic sales of DAMIA, Luo Guozhu, general manager of DAMIA international business department, as well as many well-known designers in the Foshan design industry, Taocheng Newspaper, Ceramic Information News, Ceramic Information Network, China Ceramics Network, Huaxia Ceramics Network reporters attended the opening ceremony.
At the opening ceremony, DAMIA Foshan Easy Home flagship store general manager Liang Jianyi, Foshan Easy Home general manager Fu Yongqiang, and DAMIA tile general manager Zhang Xiaoping delivered speeches respectively. Not only was a grand ribbon-cutting and unveiling ceremony held at the event site, but a well-known Foshan lion dance team was also invited to send full blessings to the grand opening of the Foshan flagship store.
Take root in Foshan and start a new mileage
DAMIA Foshan Juran flagship store has entered Juran Home, marking that DAMIA, as a backbone in the field of matte texture, has ushered in a new development milestone. Foshan, as the capital of ceramics in China, has gathered all the country's major high-end brands and is a battleground for military strategists. Being able to take root in the Foshan market and develop the high-end home furnishing market in the hinterland of the ceramic capital has witnessed not only the influence of the brand, but also the comprehensive capabilities of the team.
Mr. Liang, general manager of DMAIA Foshan Juran flagship store, said that the official opening of Foshan Juran flagship store will further promote DAMIA's influence in the Foshan market and the Pearl River Delta market. I believe that under the leadership of Mr. Liang, DAMIA Foshan flagship store will surely live up to expectations, strive to reach the top, and become the leader in the Foshan market.
Focus on texture and tap into the matte market
Founded in 2008, DAMIA has always focused on the international market, thus establishing DAMIA's product development focus: Italian design as the original. At the beginning of the brand's founding, DAMIA has been focusing on the field of matte texture tiles. After years of accumulation, DAMIA has more than 100 dealers around the world, including more than 50 domestic dealers, with sales exceeding 100 million in 2021.
DAMIA general manager Zhang Xiaoping said that DAMIA’s mission is to create value for customers. DAMIA has always been focusing on the brand mission of creating value for customers, and has continued to delve into the field of matte texture tiles. From the initial 300x600, 600X600mm to the current 600X600, 600X1200, 750X1500, 900X1800, 1200X2650mm, the products include matte texture. Ceramic tiles, landscape tiles and rock slabs. It can meet the product needs of high-end customers and different designs in different spaces. It is currently a matte texture brand with core competitiveness.
Be more refined and stronger and create a niche king
As a niche brand, DAMIA has its own unique business insights on how to find its own space among competing brands. Zhang Xiaoping, general manager of DAMIA, said that every brand has its own way of survival, and DAMIA also has its own guiding strategy for survival, which is to make the company small, make products refined, and expand the market.
How to understand how to make a company smaller, make its products more refined, and make the market bigger? Zhang Xiaoping, general manager of DAMIA, said that as a niche brand focusing on matte texture, it is necessary to understand the market capacity and development trajectory of matte texture. Looking at the Italian, Spanish and domestic markets, we can all see that the matte texture market can only expand the entire market by continuously digging deeper and constantly producing high-quality products. This requires your company to be small and capable, with a flat organizational structure, so that the appropriate organizational structure and business premises can operate the market. At the same time, we will continue to work hard on products and develop more high-quality products with market vitality. Only in this way can we expand our market share, truly survive in the harsh competitive environment, and become more refined and stronger.
